Campaign Specialist - London, United Kingdom - Vodafone

Vodafone

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Campaign Specialist:

Location:
London, Speechmark (Hybrid working)

Hours: 37.5

The purpose of this role is to execute targeted marketing communications to the enterprise, consumer or wholesale base, through a variety of methods whilst utilising Vodafone's Campaign Management System - Unica.

What will you be doing?

Typically responsible for all outbound contacts per year aimed at acquiring new customers, driving usage and retaining customers.
Ensuring quality of selection management process and identify data issues in order to minimise customer complaints and maximise revenue (indirectly responsible for c.£100m revenue).
Responsible for driving an increase in response rates and ROI across campaigns through targeting suggestions to campaign sponsor.
Deliver increasing productivity levels of campaign delivery & strive for efficiencies in all aspects of campaign management.

Who are we looking for?

Proficent in use of Unica/PEGA or similar campaign management tool (Chordiant/Adobe Campaign/Teradata/Aprimo, etc.)
Stakeholder management works closely with commercial stakeholders in order to build & execute campaigns. Equally comfortable with technology to define requirements, support & issues. A confident & articulate communicator.
Good understanding of structured query language (SQL) for manipulating data from a large data warehouse
Database marketing understanding familiar with customer data sources e.g. Billing/usage/individual & household/contextual data. Plus, understanding of statistical significance for control groups/targeting using propensity models/test & learn principles/campaign automation/Data Protection Act
Accurate under pressure. Attention to detail.

What's in it for you?

An excellent remuneration and bonus package with 28 days holiday entitlement, in addition to bank holidays and paid leave for charity projects.

We offer an extensive and flexible benefits package that can be tailored to suit you and your family. We're proud to provide a Reconnect programme with flexibility for individuals returning to work after a career break.

From our market-leading parental leave policies through to employee discounts, retail vouchers, pension plan and share schemes we are committed to supporting you throughout your career with Vodafone.

Together we can
If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, a sign language interpreter, or assistive technology, please refer to the Accessibility section of our Careers website ) under Career Support, for guidance.