Web Analyst - London, United Kingdom - EMR

EMR

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Web Analyst
A web analyst needed for a performance marketing suite build across a retail brand group.

This person needs to come in and build a reporting structure to help improve and assist with the future marketing road map.

Responsibilities of the Web Analyst:

To design a new reporting structure for the performance marketing team.
To work on the digital optimization for the campaign team.
Audit reporting.
Building a dashboard report.
To measure conversion and analyse the data to find improvements across UX and insight.
Look after the product and category performance through reporting and set up the use of this for future employees.

Experience needed of the Web Analyst:

Solid experience in web analytics, including troubleshooting.
Advanced skills in Google Analytics.
A solid grounding in digital marketing and understanding of how this can affect performance.
Advanced level of expertise using Microsoft Excel.
Digital Marketing expertise.
Must be highly motivated and able to demonstrate strategy decisions.