Full Time Marketing Executive - Exeter, United Kingdom - Merlin Power

Description

Full-Time Marketing Executive

Team:
Sales & Marketing


Location:
Hybrid - Exeter, Devon


We're putting together a talented team to double our commercial sales

Based in Exeter, UK, we are a leading supplier of electrical power products and systems to the marine, specialist vehicle and defence industries.

With over 30 years in business our systems have been fitted to everything from Formula 1 Trucks to front-line Main Battle Tanks and surveillance vehicles to yachts.

As the complexity of onboard power supply has increased with an ever-accelerating need to supply reliable mobile power, we have pioneered the development of products and systems that keep our customers on the move and able to operate safely, whatever the task or mission.

We are a high-growth company with an increasing focus on broadening our export business and continuing to be successful at home.

Since our focus has changed from defence to commercial business, our company objective is to double commercial sales in the next 12 months.

Who we're looking for:

As our Marketing Executive, you will be responsible for planning, executing and following up on a sound marketing plan (of which you will have input)


Practically, this means:
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Strategy Development. Collaborate with the marketing team and senior management to create effective marketing plans aligned with the company's objectives and target audience.
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Market Research. Conduct market research to identify customer needs, preferences, and market trends. Analyse competitors and provide insights to shape marketing strategies.
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Branding and Positioning. Develop and maintain the company's brand image and ensure consistency across all marketing materials. Position the company's products or services effectively in the market.
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Relationship Building. Build and maintain relationships with clients, partners, and industry influencers. Represent the company at networking events, conferences, and trade shows to enhance brand visibility.
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Analytics and Reporting. Monitor marketing analytics and key performance indicators (KPIs) to measure the effectiveness of marketing activities. Prepare regular reports for management, highlighting achievements, challenges, and recommendations.
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Management. Effectively communicate with and assign tasks to the marketing team to ensure that projects are delivered on time and of high quality.

• Any other reasonable task or duty as requested by management.

What experience we're looking for:


Your key skills & background:

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Education. A bachelor's degree in marketing, business administration, or a related field is typically preferred, with 3+ years of industry experience accepted as an alternative.
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Experience. Prior experience in a marketing role, preferably as a marketing executive or similar position. Experience in developing and implementing marketing strategies, managing campaigns, and using marketing analytics tools.
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Proficiency in Adobe's Creative Suite. Experience in creating on-brand, engaging graphics for organic social media platforms, paid advertisement, websites, and print. Experience in editing both short and long-form video content to capture and maintain the attention of a target audience.
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Photography and Videography. An understanding of, or experience in operating camera, sound and lighting equipment for both studio and event-based photography and videography is advantageous within the role.

• You hold a valid driver's license and clean driving record.

Bonus points if you:

• Have worked in our industry or similar

About you:

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Creativity. You think creatively and can develop innovative marketing ideas and campaigns that capture the attention of the target audience and set us apart from the competition.
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Project Management. You are a highly organised individual with the ability to manage multiple projects simultaneously, meet deadlines, and work effectively in a fast-paced environment.
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Teamwork. You are a team player and have a collaborative mindset to work with cross-functional teams, including sales, design, and product teams, to ensure cohesive marketing strategies and successful implementation.
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Strategic Thinking. You think strategically and can delve into data analysis to assess market trends, identify opportunities, and develop effective marketing plans.
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Communication Skills. You are an excellent communicator both verbally and in writing, allowing you to create compelling content, communicate ideas effectively, and build relationships with various stakeholders.


Interview process:

• Take Home Task & Interview with Calum and Senior Leadership Team

Once the process is finished, we promise to let you know our decision as soon as possible.


Benefits:


We offer a salary of up to £30,270.27, plus a competitive group commission bonus scheme.

• Hybrid working (please note that during the probation period, the location will be offic