Senior Marketing Manager - Letchworth Garden City, United Kingdom - Buckden Partners Limited

Buckden Partners Limited

Verified Company

Letchworth Garden City, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Overview

Develop and implement an integrated marketing communication strategy (in line with the Bank's strategic objectives) across a range of platforms and communications channels to create a singular branding message.

A key member of the Commercial Team, responsible for ensuring the smooth operation of the marketing function and managing day-to-day marketing activity including brand management and corporate identity, website, collateral, campaigns, PR, internal and externalcommunications and events and seminars.

Key Responsibilities

Develop and deliver a creative an integrated marketing communications strategy, plans and approaches to favourably market and position the Bank.
Ensuring the brand meets expectations through monitoring customer and other feedback.
Maintaining strong relationships with external stakeholders, including marketing and digital agencies, together with the PR agency.
Coordinating and enforcing branding guidelines and standards across departments and business lines.
Overseeing the creative development of communication materials, e.g., social media, website content, advertisements, etc., and ensuring all confirm to the relevant regulations and are correctly approved
Monitoring and reporting on effectiveness of marketing communications.
Responsibility for effective internal communications across the Bank (ensuring that all relevant company functions are kept informed on marketing objectives).
Responsibility for the marketing budget and overseeing of invoice tracking.
Ownership of social media channels and content.
Ensuring full compliance with the Bank's policies and procedures, including the adherence to all regulatory requirements.
Providing clear and transparent leadership to all direct reports and ensuring a commitment to the Bank's values.
Inspiring, motivating and supporting direct report(s) so they are thinking and acting at their best, delivering high quality work, working as an effective team, and meeting organisational and individual objectives.
Supporting the professional development of direct report(s) to continuously develop skills and expertise and support career development objectives

What you will Bring

Experience of developing and delivering marketing in Financial Services.
Qualification in marketing
A strategic and creative thinker with proven experience of working on diverse and wideranging communication strategies including all forms of media.
Experience of managing a team demonstrated by evidence of leading a team to contribute to organisational objectives and show resilience in the face of changing priorities.
Experience of developing and managing strong and complex relationships across the business and externally with multiple stakeholders.
Excellent verbal and written communication skills as well as presentation, project management, problemsolving and leadership skills.
Strong analytical skills to measuring the impact of communications and change strategy because of the findings.
The ability to multitask, administrative and/or project management skills
Understand in a small organisation often you will personally need to roll up your sleeves
Enthusiastic, diplomatic, and calm under pressure.

Nice to Have

Proficient in Google Analytics or other web analysis tools to increase the visibility, profile, and reputation of the Bank.
Good understanding of social media and the impact technology is having on communications and collaboration.
Selfstarter with a flexible but robust approach, good team player, commercial, business focused and pragmatic, able to work independently essential.