Marketing Campaign Manager - Liverpool, United Kingdom - Post Recruitment Ltd

Post Recruitment Ltd
Post Recruitment Ltd
Verified Company
Liverpool, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description
POST Recruitment are looking to recruit a Campaign Manager to join our client, a highly respected professional accreditation business based in Liverpool


Role Responsibilities:


  • Strategise, execute, and optimise a datadriven campaign strategy to achieve campaign goals that support the marketing strategy
  • Responsible for developing campaign methodology that includes using segmentation, targeting & positioning, marketing automation & nurturing activities, A/B testing, multichannel development, that engage and convert audiences across the buyer journey.
  • Be wellversed in positioning and messaging structures to deliver the optimum reach across audience segment.
  • Collaborate with other business functions to build campaigns based on prescriptive personabased buyer journeys, supporting up
- and down-stream efforts

  • Build and deliver successful campaigns that cover both longterm brand building directives, as well as shorterterm sales activation results
  • Provide ongoing reporting and campaign / audience insights demonstrating progress towards business objectives.
  • Continuously assess, improve, and implement efficient and scalable operational workflow from campaign implementation through delivery, and tracking ROI across campaign spend

Your Experience:


  • Competently identify consumer, industry and technology trends and analyse how they might shape the future of an industry. You can analyse how competitive forces within a market affect businesses and consumers.
  • Construction industry knowledge (including all members of the construction process) would be desirable
  • Ability to conduct basic statistical analysis of surveys and other datasets.
  • Understanding of the design thinking process and the role of research in new product development.
  • Ability to construct compelling narratives and present research findings in a way that can engage stakeholders and drive decision making.
  • You have strong writing skills, including both indepth research reports and consumerfocused editorial copywriting.

What you'll get:


  • Contributory Pension Scheme of 6%
  • Life assurance
  • Holiday allowance starting at 25 days and increasing to 30 after five years of service
  • Health care cash plan scheme
  • Employee Assistance Programme with up to 6 counselling sessions
  • Flexible working hours to fit in with individual lifestyles
  • Opportunity to work from home (3 days a week following completion of induction)
  • Liverpool citycentre location, discounted parking, and an onsitecoffeeshop & bar
This vacancy is being advertised by Post Recruitment Ltd. The services advertised by Post Recruitment Ltd are those of an Employment Agency, visit our website for more details.
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