Copywriter - Brand & Marketing - London, United Kingdom - Metro Bank PLC

Metro Bank PLC

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Team Brand & Marketing

Location Holborn Office

County Central London

Ref # 21537

Closing Date 08-May-2024

We have been awarded the "Most Loved Workplace" At Metro Bank, people come first - our culture is all about bringing the best out in our colleagues, and making sure everyone feels valued, respected, seen and included.

We strongly believe in a diverse and inclusive workplace and to find the very best person for the job, we always look across a wide range of diverse communities.

What you will do:

Work closely with our brand, campaign, communications, digital and design teams. Driving the development of quality copy that helps us achieve our growth targets and position the brand as the #1 community bank
Have a strong understanding of our retail and business customer segments to deliver the most relevant copy along all stages of the customer journey, and ensure copy is bespoke for channel
Act as the guardian and advocate of Metro Banks's TOV across all channels, ensuring our verbal identity is role modelled, flagging where improvements can be made and dialling up our brand personality at the right time
An expert in crafting engaging copy across a 360 mix of channels from creative campaign headlines through to SEO driven content and digital product screens
Proofread and edit copy ensuring it's well written, structured simply, and grammatically accurate providing constructive feedback
Manage multiple stakeholders and briefs simultaneously, whilst maintaining a broader oversight of annual plans and a forward thinking mindset to deliver bestinclass communications
Responsible for the day to day line management and development of our Associate Copywriter, setting clear and stretching goals as well as providing support and coaching

And... we are a bank so risk is a part of everything we do.

We love people who take responsibility, do the right thing for customers, colleagues and Metro Bank and have the courage to call out any concerns.

**What you will need: - Understand the risks associated with your job and what that means for you, Metro Bank and all our stakeholders

Excellent written communication skills and a natural creative flair with an 'eagle like' attention to detail
You'll also be a hawkeyed proofreader, quick to spot and fix a mistake
You will need to be a passionate, conscientious team player with heaps of enthusiasm to build our brand and deliver growth
Highly collaborative and seamlessly able to maintain a clear oversight across all live and upcoming campaigns and how these align to our brand strategy and business goals
Comfortable to test the status quo to continuously game change and ensure the best creative output
Previous experience in creating and adapting to TOV guidelines for a wellrespected brand
Experience managing a varying workload, able to juggle a fastpaced environment, agile and resilient to change
Able to lead, manage and mentor a small team upskilling new starters

Our promise to you

We will make sure that you are wellrewarded by providing you with a competitive salary, discretionary annual bonus, and a wide range of benefits, including generous holiday allowance, attractive pension scheme, healthcare, life assurance, and a number of colleague discounts
We will give you the training to ensure you succeed in your role and plenty of internal opportunities to progress your career (around 40% of our recruitment comes from internal promotions).
We are also all about balance so most of our jobs offer the opportunity for hybrid working built around your role and home life, wherever possible.

**Important Footnote