Marketing Proposition Executive - Coventry, United Kingdom - Sainsburys

Sainsburys
Sainsburys
Verified Company
Coventry, United Kingdom

1 month ago

Tom O´Connor

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Tom O´Connor

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Description

Marketing Proposition Executive - GM (12M FTC)
TX)


Division/Dept
Marketing/Brands, Planning, & Creative

Location
Ansty Park (Coventry) and Home

Report to
Propositions Manager - General Merchandise


In a nutshell


You'll be working within the General Merchandise Propositions Team to develop customer led, insight driven, commercially astute, exciting and creative propositions that challenge the norm and deliver our brand, customer and commercial strategies across Argos, Tu, Habitat, and Sainsbury's GM.

Working with stakeholders across the business, you'll have the opportunity to shape the future perception of our brands within the marketplace.

This is a strategic role with thecustomer at the heart of everything we do.


Key areas of responsibility in your role will be:

  • To support in delivering general merchandise propositions in support of our brand strategies and customer plans.
  • To ensure the category specific critical path is aligned to the gate process and that our customer plan (OnePlan) accurately reflects our category plans.
  • To work closely with our key stakeholders to gather the information required to build the propositions, ensuring that the products and categories nominated help us to meet the objectives that ladder back to the category and customer strategies.

What I need to do

  • Support the Propositions Manager to translate the Customer and Category Strategy and Annual Plan in to meaningful, creative, relevant and unique propositions.
  • Work closely with our insights team to develop relevant insights which drive the direction of our quarterly planning and individual proposition briefs, ensuring we always demonstrate a clear understanding of customer mindsets and behaviours that enables us to challenge and evaluate our thinking to consistently improve our communication to customers.
  • Support the Propositions Manager working with the commercial team to ensure we are consistently up to date with their category priorities and use this to bring customer opportunities to life through propositions which will satisfy our customer mindsets and key missions.
  • Play a key role in the development and delivery of robust and engaging proposition briefs that bring to life the insight and customer mindset that informs our propositions, with clear objectives and measurable KPIs that relate back to our strategy. With complete ownership of smaller propositions and supporting the Propositions Manager on propositions with a larger area of focus.
  • Ensure that responses to brief result in campaigns that deliver against the objectives and KPIs we set out through the planning and proposition development process, engaging regularly with your Campaign colleagues for updates.
  • Work closely with your campaign counterpart to ensure the prioritisation of our individual campaign propositions within the media and production budget for the quarter.
  • Work with the Propositions Manager, the insights team and the campaign team to ensure a quarterly PIR (performance review) is delivered to ensure that everything we do ladders back to our brand strategy and that we continuously challenge ourselves to improve.
  • Create and maintain our category critical path which ensures our key deadlines for quarterly proposition development aligns with our commercial team, campaign management team and marketing agencies/channel teams, as well as our wider business gate process.
  • Keep up to date with the market and competitor activity to understand opportunities and/or risks to the plans.

How I will succeed

  • All relevant teams across the business are aware of and engaged with the plan, aligned to key milestones and requirements to ensure smooth delivery which meets commercial and customer targets.
  • Customer plan is updated and maintained to accurately reflect latest thinking.
  • Everyone in relevant teams across the business is aware of and engaged in the timelines and processes that will enable the customer plans to be delivered smoothly and meet the customer and commercial targets.
  • Clear briefs are delivered on time which articulate our planned delivery against category and customer objectives which support our campaign teams, channel teams and agencies in bringing to life exciting customer comms.
  • All category and product/hero nominations meet the brief and challenge where necessary to ensure that we deliver against our commercial and customer targets.
  • Productive relationships are in place with all key stakeholders.

What I need to know

  • How relevant teams across the business operate and contribute to the success of our plans and campaigns and who the relevant decision makers are in relation to those teams and plans.
  • How best to engage with stakeholders cross functionally and across levels.
  • How our plans and campaigns support commercial opportunities and ambitions within the business and the levers available to us to maximise those.
  • How customers behave and respond to even
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