Social Media Specialist - London, United Kingdom - Arup

Arup
Arup
Verified Company
London, United Kingdom

1 week ago

Tom O´Connor

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Tom O´Connor

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Description

Joining Arup


Arup's purpose, shared values and collaborative approach has set us apart for over 75 years, guiding how we shape a better world.

Dedicated to sustainable development, Arup is a collective of designers, consultants and experts working globally.

Founded to be humane and excellent, we collaborate with our clients and partners using imagination, technology, and rigour to shape a better world.

Watch this short clip to discover how Arup are shaping a better world and how you could be a part of it


The Opportunity.


The purpose of this role is to deliver social media communications for the UKIMEA region underpinned by an annual plan reflecting Arup's global strategy, our regional plan and our marketing and communications objectives.


The social media plan and its day-to-day delivery will focus on improving engagement rates with key target audiences, including Arup's current and potential clients, prospective recruits and key industry influencers.


The Social Media Specialist will develop an annual social media plan that reflects Arup's UKIMEA priority clients, work winning priorities, marketing and communications objectives, and messaging framework and utilises both region and global channels.


You will manage the day-to-day delivery of our regional social activity in line with the social media plan, working closely with marketers, colleagues from the PR and internal communications teams, and visual communications experts to develop impactful content and messages, and line manage one social media coordinator, boost them in development and career aspirations.

You will also develop, execute and manage paid social media campaigns (primarily through LinkedIn) that enhance Arup's UKIMEA positioning and work winning priorities.


The Social Media Specialist will work closely with the PR team to and to identify and manage any reputational issues and report at regular established intervals on the performance of our regional social channel and the impact of any recently implemented changes.

At Arup, you belong to an extraordinary collective - in which we encourage individuality to thrive. Our strength comes from how we respect, share and connect our diverse experiences, perspectives and ideas.


You will have the opportunity do socially useful work that has meaning - to Arup, to your career, to our members and to the clients and communities we serve.


Is this role right for you?

We are looking for people who:

  • Have experience of forward planning and daily delivery of an organisation's social media communications, with strong skills in effective prioritisation with the ability to advance the impact of an organisation's social media communications over time.
  • Have the ability to react quickly to emerging opportunities and translate these into compelling and social media content.
  • A creative and skilful flair for translating complex topics into accessible and meaningful content that reflects the brand and the audience requirements.
  • Strong English grammar and usage skills combined with an agile and accurate approach to social copywriting and editing.
  • Experience of reporting on social media impact (using both quantitative and qualitative methods) and a good understanding of established and emerging analytical tools.
  • Experience of issues management in a social media context and evidence of managing adoption of new social functionality and/or platforms to support improvements in an organisation's overall use of social media.


If this role is not quite what you are looking for but you are interested in other opportunities, please sign up to our Talent Community where you will be kept up to date with roles suitable for you.


What we offer you
At Arup, we care about each member's success, so we can grow together.


Guided by our values, we provide an attractive total reward package that recognises the contribution of each of our members to our shared success.

As well as competitive, fair and equitable pay, we offer a career in which all of our members can belong, grow and thrive - through benefits that support health and wellbeing, a wide range of learning opportunities and many possibilities to have an impact through the work they do.


We are owned in trust on behalf of our members, giving us the freedom, with personal responsibility, to set our own direction and choose work that aligns with our purpose and adds to Arup's legacy.

Our members collaborate on ambitious projects to deliver remarkable outcomes for our clients and communities.

Profit Share is a key part of our reward, enabling members to share in the results of our collective efforts.


Different people, shared values

Our Application Process
To understand what to expect next, please visit our UK Application Process page.

Stay safe online - Arup will never ask for payment or your bank details as part of our recruitment process.


Closing Date:28 November 2023

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