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    • B2B Demand Generation Manager - Glasgow - Munro Agency

    Munro Agency
    Munro Agency Glasgow

    2 months ago

    £34,000 - £40,000 (GBP) per year *
    Description

    B2B Demand Generation Manager

    Are you a data-driven marketer who knows how to turn digital activity into pipeline growth? Do you thrive on building and optimising campaigns that generate high-quality leads, MQLs, and measurable ROI for clients? If so, we want to hear from you.

    At The Munro Agency, we're looking for a B2B Demand Generation Manager to take the lead on growth strategies for our SaaS and technology clients. This is a hands-on role for someone who can think strategically, execute across multiple channels, and track performance at every stage of the funnel.

    What You'll Do

    • Develop and deliver growth strategies for SaaS and B2B clients, with clear ownership of MQL and pipeline targets.
    • Plan, execute, and optimise demand generation campaigns across SEO, PPC, paid social, email marketing, and marketing automation.
    • Build, manage, and optimise lead nurture flows that move prospects from awareness to sales-ready.
    • Partner with our content, design, and development teams to deliver integrated campaigns.
    • Track, analyse, and report on key growth metrics, providing actionable insights for both clients and internal teams.
    • Act as a trusted advisor to clients, presenting strategies and results that demonstrate clear ROI.

    What We're Looking For

    • Proven experience (3+ years) running B2B demand generation campaigns, ideally for SaaS or technology businesses.
    • Hands-on expertise in SEO and PPC, with working knowledge of CRO, email nurture, and marketing automation.
    • Strong analytical skills with the ability to connect activity to pipeline and revenue.
    • Experience with HubSpot, SharpSpring, Marketo, or similar CRM/automation tools.
    • A track record of delivering measurable growth in high-growth or agency environments.
    • Excellent communication and presentation skills, able to build confidence with senior stakeholders.

    Who Thrives in This Role

    • People who enjoy owning growth metrics, not just campaign delivery.
    • Curious marketers who test, measure, and refine constantly.
    • Confident strategists who can advise SaaS founders, CMOs, and marketing directors.
    • Team players who love collaborating across content, design, and dev.

    What are some of the benefits of working at The Munro Agency?

    • Flexible working hours (after 6-month trial period)
    • Hybrid working + city centre office
    • Learning & development budget
    • Interactive employee training and on-boarding
    • Training for Marketing Automation and Google certifications

    The Downsides of Working at The Munro Agency

    We believe in full transparency, so here are some "terrible" aspects of working with us:

    • Early Finish Fridays: You'll often be asked to finish early on a Friday. We know, it's a tough life.
    • Dad Jokes Galore: Prepare for an onslaught of dad jokes from our director.
    • Cheesecake Mondays: Endure a slice of cheesecake every Monday.
    • Mandatory Team Lunch: Once a month, enjoy a team lunch on us.
    • Emoji-fixation: Your face could be turned into an emoji for internal chats.
    • Festive Follies: Christmas parties to remember (or forget).

    Job Type: Full-time

    Pay: £34,000.00-£40,000.00 per year

    Benefits:

    • Casual dress
    • Company pension
    • Employee discount
    • Private medical insurance
    • Store discount
    • Work from home

    Experience:

    • Digital marketing: 3 years (preferred)
    • B2B marketing: 2 years (preferred)

    Language:

    • English (required)

    Work Location: Hybrid remote in Glasgow G1 1RE

    * This salary range is an estimation made by beBee
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