Strategic Brand Marketing Lead - Manchester - beBeeShopper

    beBeeShopper
    beBeeShopper Manchester

    3 days ago

    Job title: Shopper Marketing Manager

    Description

    As a strategic marketing professional, you will champion our brands and work closely with the UK brand team to develop and execute annual brand plans. Your key responsibilities will include supporting brand initiatives across multiple touchpoints and channels, as well as developing shopper marketing plans that deliver best-in-class activations for our wholesale and convenience customers.

    This role requires a proactive individual who thrives in a fast-paced environment. You must be able to build strong relationships with customers and media contacts, challenge the norm for the bakery category, collaborate with cross-functional teams to plan events, support product launches and manage packaging adaptations.

    Key Responsibilities

    • Develop annual shopper marketing plans that drive sales growth through effective channel activation strategies.
    • Collaborate with internal stakeholders to plan consumer events that raise awareness of our brands among target audiences.

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