Buyer, .com, - Greater London - Funko

    Funko
    Funko Greater London

    3 days ago

    Description

    Role Purpose


    As the Funko & LouGeFly Buyer, you will be instrumental in shaping the product assortment and driving commercial success across Funko's global Direct-to-Consumer (DTC) platforms - , , and This is a product led role that combines product development, managing product selection, forecasting, inventory, and promotional planning, ensuring an engaging customer experience through strategic buying and merchandising. The ideal candidate will have a passion for pop culture, a strong analytical mindset, and a proven track record in e-commerce buying within the collectible or toy industry.

    What You'll Do

    • Product Development & Licensing
      • Lead product selection and development for DTC-exclusive items in collaboration with Product Development, Licensing, and Creative.
      • Own the creation and execution of the monthly buy plan, balancing exclusive development with mainline selections aligned to category and fandom goals.
      • Own the strategic planning and execution of special projects including limited edition and capsule collections, seasonal exclusives, high-heat fandom launches, and collectible-driven programs.
      • Partner with Licensing to identify emerging IPs and franchise expansions, proposing innovative product formats and exclusives.
      • Influence the Global Line Plan Architecture with trend-led proposals and customer insights gathered through direct platform performance.
    • Sales & Inventory Management
      • Manage product lifecycle across platforms with a focus on maximizing full-price sell-through and minimizing markdowns.
      • Review sales performance across channels, managing daily/weekly/monthly sales forecasts based on product launches in collaboration with Planning and Merchandising.
      • Oversee the Global Range Plan, coordinating with Marketing and Site Merchandising to ensure new product launches are supported with impactful storytelling and campaign assets.
      • Conduct and present weekly, monthly, and quarterly business reviews, identifying sales trends and opportunities.
      • Lead DTC "Big Bets," curating strategic launches that drive traffic, conversion, and fan engagement.
    • Promotions & Marketing Integration
      • Develop & implement the global promotional strategy, sending briefs to Site Team and Marketing for execution.
      • Manage the Homepage Plan, plotting exclusive and key product launches by week
      • Oversee management of the DTC Global Price Book by platform and territory.
      • Oversee monthly product markdowns along with Merchandising to optimize inventory and profitability.
    • Operational & Cross-Functional Collaboration
      • Collaborate with internal teams to address procurement needs, including special projects and inventory challenges.
      • Manage end-of-life product strategies, including License Lock and Vaulting processes.
      • Provide Estimated Order Quantities (EOQ) by line for Supply and Planning teams.

    What You'll Bring

    • Demonstrable e-commerce experience from a retail brand, preferably within the collectible or toy sector.
    • Pop culture savvy, with a keen interest in industry trends, fan engagement, and collectible markets.
    • Proven ability to drive category growth online, with a results-focused approach.
    • Excellent analytical skills with the ability to interpret data and make commercial decisions.
    • Exceptional attention to detail and ability to manage multiple priorities.
    • Interpersonal and communication skills, with the confidence to take initiative and adopt a flexible, problem-solving approach.
    • Excellent organizational skills and a proactive, solution-oriented mindset.
    • Ability to work cross-functionally and globally, aligning with teams across multiple time zones.
    • Passion for pop culture and an in-depth understanding of Funko's brand, products, and customer base.

    Funko is an equal opportunity employer. We know that every superhero has a unique origin story and the diversity of these stories enrich what we do. All applicants will be considered for employment without attention to race, colour, religion, gender, gender identity, sexual orientation, national origin or disability status.

    The above statements are intended to describe the general nature and level of work being performed by this role holder. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required and all employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.


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