Commercial Content Writer - Peterborough, United Kingdom - Bauer Media Group

Bauer Media Group

Verified Company

Peterborough, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Date:29 Jun 2023
Location:

Peterborough, GB, PE2 6EA
Req ID:912
Our Team:

We write and publish high-quality content which maximises search visibility and with quality control at the forefront: ensuring we put the user first, that SEO best practices are met and that brand ethos is alive and thriving.
The team are constantly exploring content and commercial strategies to maximise engagement and revenues by collaborating with internal and external stakeholders.
A part of the editorial team's strategy is to source, research and review products that our audiences will be interested in buying. We look to support parents from all walks of life, supporting them with tips and advice before, during and after pregnancy. This includes helping parents to find the best products for our little ones and to help along this mammoth journey we call parenting. We want to create content for

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everyone, and this role will be an integral part for pushing new content to a diverse audience.

The Main Focus of the Role:

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Key Responsibilities:

Research and create content that is representative of our beautifully diverse communities
Research and source new affiliate opportunities
Work to agreed best practices that assist with creating optimal copy and SEO rules
Working with the Central Affiliate team at times to create content for bigger seasonal events
Continually optimising existing content to maximise traffic and affiliate clickthrough
Build strong relationships with wider inhouse and external teams

Who you are?

Passionate about supporting our diverse communities and creating inclusive content that encapsulates the topics that immerse and surround all our parents.
Great planning and organisational skills.
Have a keen interest in content creation and the wider digital industry.
A good understanding of SEO (Search Engine Optimisation) is preferred, but no necessary
A good understanding of how the affiliate and editorial world work together, with an understanding of how to navigate websites like Amazon.
A good working knowledge of Microsoft Word and Excel.
A good working understanding of social media, especially Facebook, Instagram and Pinterest.
Strong people skills and good internal communication skills.
Experience in working with a content management system (CMS).
Desirable experience in using image editing software.
Desirable a working knowledge of major analytics programs e.g., Google Analytics, Looker, CrowdTangle.
Willing to learn about and have some sort of knowledge about affiliate marketing and online partnerships/trends.

Package Description

Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life. 25 days holiday + bank holidays + 2 volunteer days

Internal Bauer Academy

Wide range of learning opportunities to support with your Career Development
Opportunity to buy additional holiday
Enhanced Maternity and Paternity pay
Company pension
Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
Discounted subscriptions on Bauer publications (50%)

Thrive initiatives

Wellbeing at Bauer
Discounted high street vouchers

About Bauer Media Group

Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and moneyhelper services for consumers, as well as sales and marketing services for SMB. Familyowned in the 5th generation, Bauer focuses on the long term, with a consumerfirst mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion to deliver content and services that are popular with, and helpful to, our customers and partners.
As the UK's biggest selling magazine publisher, we create iconic and influential magazine media brands, digital properties and associated consumer and B2B live events for diverse, passionate audiences. We reach 25 million consumers through our portfolio, which includes heat, Grazia, Closer, Empire, Motor Cycle News, Parkers, Mother& Baby, TV Choice, Take a Break, Bella, Yours, Garden News and Country Walking. Our scale, coupled with the breadth of our portfolio, gives us an advantage over pure play magazine competitors. It also gives us a huge responsibility our brands become the lens through which our audiences see the world, and for this reason, we take our responsibilities as a media outlet very seriously, recognising that we are responsible for shaping perceptions in the wider world.
Belonging at Bauer Mission statement
People are at the heart of everything we do. Inclusivity is part of who we are. We celebrate diversity in all its forms, and encourage authenticity, knowing that our differences are celebrated.**Wha