Junior Paid Media Executive - London, United Kingdom - Funko

Funko
Funko
Verified Company
London, United Kingdom

1 week ago

Tom O´Connor

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Tom O´Connor

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Description

JUNIOR PAID MEDIA EXECUTIVE

WHAT YOU'LL DO:


Campaign Execution and Management:


  • Assist in the setup and execution of paid media campaigns, including programmatic advertising, display advertising and other channels.
  • Monitor campaign performance and help implement optimization strategies under the guidance of senior team members.
  • Proofread all content and ensure all materials are delivered prior to campaign setup.

Ad Creative Support:


  • Collaborate with the creative team to assist in the development and deployment of ad creatives for different paid media channels.
  • Contribute to A/B testing initiatives to optimize ad performance.

Data Analysis and Reporting:


  • Assist in the analysis of campaign performance data, extracting insights to support decisionmaking.
  • Contribute to the preparation of regular reports on key performance metrics for review by the paid media team.

Audience Targeting and Segmentation:


  • Support the execution of audience targeting strategies, ensuring alignment with campaign objectives.
  • Collaborate with the marketing team to contribute insights on customer personas for improved targeting.

Budget Monitoring:


  • Assist in monitoring campaign budgets and ensuring adherence to budgetary guidelines.
  • Participate in budget optimization discussions based on campaign performance.

Learning and Development:


  • Stay informed about industry trends and best practices in paid media.
  • Engage in ongoing training opportunities to build a solid foundation in paid media strategies.

Collaboration and Communication:


  • Work closely with the Paid Media Specialists to ensure seamless collaboration across campaigns.
  • Communicate effectively within the team, sharing updates and insights on campaign progress.

WHAT YOU'LL BRING:


  • Basic understanding of digital marketing and a keen interest in paid media.
  • Familiarity with Microsoft Excel or Google Sheets for data analysis.
  • Excellent attention to detail and organizational skills.
  • Strong communication and collaboration skills.
  • Eagerness to learn and a proactive attitude towards challenges.
  • Passion for pop culture and familiarity with Funko products is a plus.
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