Revenue & GTM Operations Manager (London) - Greater London - Easol

Description

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Easol is the operating system for the Experience Commerce market. Our ambition is bold: to become the category leader in a $300bn+ space.

We power professional experience creators with a fully integrated platform that brings together website, booking engine, payments, sales & marketing tools, operations, and data & insight - all underpinned by AI. Easol enables enterprise creators to streamline, scale and transform their businesses through a single, end-to-end system.

Today, we focus on two core verticals: Music, with clients including Coachella, Live Nation and Afro Nation - and Entertainment, with clients including Swingers Crazy Golf and Hijingo. Over the next year, we'll be deepening our product in each vertical and expanding into new segments.

We're a fast-growing, well-funded business that has doubled in size in 2025, with a clear pathway to do the same again in 2026. A key pillar of our strategy is building AI-centric workflows directly into the platform, transforming how creators design, sell and operate their experiences.

About the role

This role sits at the heart of Easol's GTM engine. You will own the GTM operating system - revenue tools, lead-to-revenue process, pipeline governance, reporting, and sales execution efficiency. You will ensure inbound and outbound demand is captured correctly, routed fast, worked consistently, and measured reliably from first touch through revenue. Given the breadth and variety of topics you will cover you will interact closely with all teams across the business. This is a high-impact role that will shape the future of our business by providing analytics and insights to grow our revenue and a critical partner to Growth Marketing and Sales Leadership.

We are office-first, with the team spending 3+ days a week in our London office in Bethnal Green.

What You'll Own

Revenue Systems Ownership

• Own HubSpot as the system of record for GTM operations: lifecycle stages, objects/fields, governance, automation standards, permissions, and change management.
• Maintain clean integration and tracking standards across GA4, ad platforms, enrichment tools, and any sales tooling.

Lead-to-revenue process & sales execution efficiency

• Own lead management end-to-end: capture, enrichment, de‑dupe, routing, SLAs, handoffs, and feedback loops with Sales.
• Define and maintain funnel definitions and stage exit criteria (MQL/SQL/SAO, opportunity stages, close lost reasons, etc.).
• Drive pipeline hygiene: required fields, stage integrity, close date quality, next‑step compliance, and consistent qualification data.

Reporting, attribution integrity, and decision cadence

• Own GTM reporting and dashboards across funnel conversion, velocity, pipeline coverage, source attribution QA, and performance by segment.
• Establish operating rhythms (weekly pipeline reviews, SLA adherence reporting, funnel health checks) to drive accountability with Sales and Growth.
• Testing and improving funnel stages, qualification criteria, and routing logic

Forecasting inputs

• Improve forecasting accuracy by ensuring the CRM reflects reality: stage consistency, close date hygiene, amounts, pipeline coverage metrics, and risk flags.
• Partner with commercial finance on forecast needs, but own the upstream system/process inputs.

Cross‑functional GTM leadership

• Partner with the Growth Marketing Manager to ensure campaign tracking standards, UTMs, and lifecycle mapping are correct and consistent.
• Partner with Sales Leadership to optimize process, identify bottlenecks, and implement improvements that increase conversion and reduce cycle time.
• Collaborate with leadership on ICP definitions, segmentation, and territory/account models where relevant.

ICP Data & Experience Index Ownership

• Own the Experience Index (our AI‑driven sales database) as a GTM data asset: definitions, taxonomy, governance, and ongoing maintenance.
• Build and manage automated workflows to enrich ICP accounts and contacts; ensure data flows reliably into HubSpot and downstream tools.
• Maintain data quality standards and resolve enrichment exceptions.
• Partner with Sales and Growth to operationalize ICP segmentation into workable lists, routing logic, and prioritization for outbound and marketing audiences.
• Track and report on coverage, accuracy, and impact of the Experience Index/enrichment on funnel performance (e.g., acceptance rate, conversion, pipeline velocity).

Existing Creators Relationship & CS

• 'Deal desk' ownership includes governance of approval and discount workflows with stakeholders in CS, Sales and Marketing.
• Co‑ownership of Customer Success workflows, including Solutions and Event Operations systems.
• Guide best in class CRM practises including QA of existing processes, tooling and training sales, CS on CRM workflows, reporting streams.

Experience We'd Love

• 3-5+ years of experience working in Rev Ops / GTM functions. Some of that will have been in a scale‑up / high‑growth / tech environment
• Experience in SaaS, Marketplace and / or Fintech/payments business models would be a plus
• Great communication skills - you'll have to work closely with internal as well as external stakeholders who are not always financially proficient or comfortable with data; being able to translate their insights into data and learnings is central to this role's success
• Top analytical skills, proficient in Internal systems, data analysis and manipulation (ideally able to use data queries)

About You

• You'll enjoy working in a fast‑paced environment, where everyone rolls up their sleeves, and there is rarely an operating manual to follow (i.e. we figure a lot of stuff out as we go).
• You'll need to be comfortable with rapid and frequent change, able to pivot accordingly and do so with gusto.
• Strong growth mindset - our ambition is for Easol to become a category‑defining business, and to achieve that we will have to continuously learn and push boundaries.
• You're process‑oriented and enjoy improving setups, documenting them, etc.
• You are passionate about experiences, travel and adventure - you're likely to spend your holidays kite surfing in Sri Lanka, hiking the Nepalese mountains or at an alternative music festival.
• Proven commercial acumen - you must be able to cut through noise and leverage data to derive commercial insights and drive value for the business.

Benefits & Perks

• You'll have real visibility of what's happening in the business. We have bi‑monthly company meetings, where we all get together to discuss our wins, learning opportunities, our goals and direction
• There is an open forum for you to have your say in what we do and how we do it. We empower our team to share their ideas - no egos here
• You'll have access to our incredible perks, such as a 'work from anywhere', where you can travel to a destination of choice and work remotely for up to 3 weeks a year, utilise our 'Thrive' allowance to pay for massages, gym classes, gigs or anything that helps you thrive
• We have Vitality healthcare, inclusive of optical, dental & audiological care.
• In addition to that, we offer a monthly contribution towards your mobile phone contract, an annual personal development budget and support to choose your own equipment and a lot more
• You'll have 33 days of holidays, inclusive of public holidays
• Employees of all backgrounds and physical abilities will be supported by us in every way possible to thrive