Digital CRM Manager - London, United Kingdom - FashionJobs

FashionJobs

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Working on the company wide CRM roadmap championing Digital channels

Own & drive Digital CRM channel develop the CRM Lifecycle strategy to drive customer loyalty and retention.
Delivering insights to senior stakeholders and telling a story with data
Develop a digital data capture strategy for the brand utilising lead generation advertising, ereceipts etc.
Develop Customer segmentation, utilising customer data
Work closely with other internal teams in the business including eMerchandising, IS&T, Comms and Marketing teams.
Works on insights projects e.g. reporting on customer journey analysis, loyalty, segmentation, propensity and attribution

Your Talent:

Ecommerce background
Retail, Fashion, Accessories, Beauty, Lifestyle
Strong Salesforce knowledge
Comfortable with databases, data manipulation
Experience in editing and manipulating HTML
Familiar with analysis, analytical tools, researching and insight reporting
Experience working in a handson environment
Able to work effectively with others and independently
Good working knowledge of data analysis and segmentation
Numerous years of handson experience with Google Analytics, Salesforce and Adobe
Experience in accelerating delivery and implementation of CRM systems in a successful CRM team
Ability to collect and analyse data.
Confident, crossfunctional collaborator, good communication skills, excellent project management skills, creative skills, and a processfocused aptitude
Outcome focused and able to drive lasting change
Ability to manage key stakeholders and forge relationships