Digital Content Officer - Newcastle upon Tyne, United Kingdom - Rural Payments Agency

Rural Payments Agency
Rural Payments Agency
Verified Company
Newcastle upon Tyne, United Kingdom

4 days ago

Tom O´Connor

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Tom O´Connor

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Description

Details:


Reference number:


Salary:

- £30,317 - £32,803
Job grade:


  • Higher Executive Officer
    Contract type:
  • Permanent
    Business area:
  • Leadership & Strategy
    Type of role:
  • Digital
    Working pattern:
  • Flexible working, Fulltime, Job share, Parttime
    Number of jobs available:
  • 1Contents
Location

About the job


Benefits:

Things you need to know

Location

  • Bridgwater, Bristol, Cambridge, Carlisle, Crewe, Exeter, Leeds, NewcastleuponTyne, Nottingham, Reading, Worcester, Workington, YorkAbout the job

Job summary:


The Rural Payments Agency (RPA) is an executive agency of the UK Department for Environment, Food and Rural Affairs (Defra), delivering over £2 billion in payments to farmers, traders and landowners each year.


We are an Operational Delivery Profession organisation, with the majority of our people delivering day to day services to our customers and stakeholders.

We make excellent delivery happen, empowering agricultural and rural communities to create a better place to live.


We manage over 40 schemes, and also make payments on behalf of Natural England, to ensure we have a healthy rural economy, strong and sustainable rural communities, and to protect and enhance the natural environment.

Our vision is to create a great place for living for people in this country. We have developed a set of four strategic objectives covering our policy outcomes and corporate objectives.

These objectives help us to deliver our ambitious vision to build our green and healthy future and provide a framework for all of the important work we carry out.


This role is a crucial part of the agency's internal communications and engagement function, ensuring that digital content is an integral part of the content mix and that we are using our digital channels for maximum impact and relevance using insight to guide what we do and ensuring that we continue to consider how digital can be used in every part of the employee experience.


Job description:


RPA's Digital Content Officer will:


  • Align the intranet with the organisation's brand, strategy and standards.
  • Produce clear and informative digital content.
  • Ensure the intranet meet the needs of the organisation through regular assessment of industry trends and effective usercentred design and adheres to accessibility, GCS and GDS guidelines.
  • Monitor online comments and feedback.
  • Producing content for digital channels which engages and encourages interaction.
  • Building surveys and reporting the results.
  • Develop and implement Yammer campaign to build engagement with the channel and content and ensure integration as part of IC channel mix.
  • Analysing and interpreting Google analytics in order to support dataled decisions.
  • Own weekly content planning and prioritisation for RPA digital channels including intranet and Yammer.
  • Own monthly homepage performance analysis, providing data and insights to contribute to IC monthly dashboard for Exec Team.
  • Creating and editing imagery and video content for maximum engagement.
  • Lead digital and design aspects of annual report.
  • Act as the primary link with external comms to ensure join up of social/digital content between internal and external communications.

Person specification:


Your Main Responsibilities will include:


  • Prior experience of managing content to a high standard on websites and/or on intranets.
  • A solid understanding of web best practices, accessibility and user journeys.
  • Ability to identify, interpret, and solve users' digital needs.
  • Experience of analysing and interpreting web analytics in order to make dataled decisions.
  • Comfortable negotiating with and influencing people at all levels of the organisation and presenting ideas to a range of audiences.
  • Excellent verbal and written communication skills.
  • Knowledge of user experience and/or service design principles.
  • Ability to build relationships with a wide range of people.
  • Filming and video editing experience.
  • Experience of using pattern libraries and following brand guidelines.
  • Photoshop or other design software.
  • Prioritising workload effectively and managing deadlines.

Essential Skills and Experience

  • Prior experience of managing content to a high standard on websites and/or on intranets.
  • A solid understanding of web best practices, accessibility and user journeys.
  • Experience of analysing and interpreting web analytics in order to make dataled decisions.
  • Knowledge of user experience and/or service design principles.
  • Experience of using pattern libraries and following brand guidelines.
  • Photoshop or other design software.

Behaviours:

We'll assess you against these behaviours during the selection process:

  • Communicating and Influencing
  • Delivering at Pace
  • Working Together
  • Communicating and Influencing

Technical skills:

We'll assess you against these technical skills during the selection process:

  • Insight
  • Imple
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