Associate Director, Digital Communities and Platts - London, United Kingdom - eFinancialCareers

Tom O´Connor

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Description

S&P Global Commodity Insights

TheRole**:
Associate Director, Digital Communities and Platts LIVE

TheTeam**:

S&P Global Commodity Insights is seeking an exceptional and highly collaborative content and community marketing leader to drive community growth, engagement, and content development on Platts LIVE - our industry leading community engagementhub.

Part of the global Ecosystem Marketing team; the Platts LIVE platform connects key commodities communities with our brand through showcase content, innovative events and topical discussions across the energy and commodities landscape.


The Impact:


This exciting leadership role is responsible for building and maintaining our Platts LIVE community both online and offline to foster market engagement through the creation and curation of digital content, events, and marketing initiatives.

You will be delivering the next phase of Platts LIVE's evolution, leading the platform strategy and management day-to-day, and tracking impact performance.

Connect with and deliver value to 1000's of energy and commodities professionals every day.


The Responsibilities:

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Drive community growth:


  • Create a community marketing and content strategy that will help build an engaged community and be responsible for bringing it to life.
  • Community champion: be the face of the community, whether online or at physical events, and evangelize about what the community can do to help our audience.
  • Work with the broader ecosystem team to develop and execute innovative marketing campaigns to drive growth and membership.
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Co-create our digital content strategy on LIVE:


  • Create, curate, and amplify inhouse showcase content to delight our commodity communities and keep them engaged
  • Develop innovative content strategies and maintain a timely and collaborative content calendar across commodities pages
  • Energy Transition (carbon, Hydrogen, Renewables, Agriculture, Metals, LNG, Chemicals, Oil
  • Track trending topics and sentiment among our community and tailor content accordingly
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Enrich market engagement and connection:


  • Build brand presence, interaction and trust through topical forums, events, and interactive content
  • Cultivate content from existing relationships internal and external while building new partnerships with influencers and partners across key commodity focus areas designed to further strategic goals
  • Work with internal teams to develop Member messaging for new campaigns, features, and conferences
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Deliver operational excellence and performance:


  • Ensure operational excellence timely content updates, event takeovers, interview uploads
  • Deliver performance manage team effectively and work with broader ecosystem team to deliver maximum performance
  • Track performance using a combination of web analytic tools, marketing automation, content management systems and social media management

What We're Looking For:


  • Experience in building relationships with executive stakeholders of complex organizations
  • Experience building and growing communities (i.e., online community, customer casestudies, customer advisory boards); ideally has a built a community from the ground up
  • Passion and focus, great interpersonal skills, selfmotivated, adaptable, and energetic person wishing to take on a new opportunity
  • 7 years+ experience in content, journalism, content marketing, digital marketing, PR or event production
  • Energy, commodities, and financial markets experience highly desired
  • Excellent presentation, stakeholder management, organizational and time management skills a strong individual contributor and team player capable of balancing and prioritizing multiple projects
  • Knowledge of webinar platforms and content management systems (CMS) such as Crownpeak, a plus but not essential full training will be provided

Whats in it for you:

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S&P Global is more than a place to work
  • It's a place to learn and grow, surrounded by the best and brightest. A place to challenge yourself and advance your career. If you're a pioneer or a thinker, there's a role for you to play in our missionto help accelerate progress in the world.
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Live. Work. Balance. Our people are our priority. We're committed to helping you live your best life-both inside and outside of S&P Global.
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Explore new worlds - opportunities to learn, develop and grow your capabilities with opportunities to work on cutting-edge projects with global reach and impact
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Build lasting connections - opportunity to work with industry leading organizations across the globe from North America to Asia, including global technology leaders, energy market influencers and financial trade powerhouses spanning sectors likecarbon, hydrogen, and battery metals.
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Make a difference - be a key cog in our ecosystem marketing team today, delivering value to our customers daily.


The Location:

London, UK


About Company Statement:

S&P Global delivers essential intelligence that powers decision making. We provide the world's leading organizations with the right data, connected technologies and expertise they need to move ahead.

As part of our team, you'll help solve complex challengesthat equip businesses, governments, and individuals with the knowledge to adapt to a changing economic landscape.


S&P Global Commodity Insights enables organizations to create long-term, sustainable value with data and insights for a complete view on the global energy and commodities markets

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Equal Opportunity Employer

  • 20 P

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