Planning Director - London, United Kingdom - Zenith UK

Zenith UK

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Company Description

We help brands make BOLD MOVES
Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.

Clients used to give us media briefs that said "deliver 80% awareness" or "give me an impactful Christmas campaign."

Now we hear
- "Take me from 4th to 1st in my category"_
- "Help me grow 10% in a market declining 10%"_
- "Make me the most loved brand in my industry"_

These are huge asks of media, that can't be met through tweaking the media plan of two years ago.

Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.

This is why Zenith help brands make BOLD MOVES.
Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.

Bold moves are backed up with a solid forecast - they are a better path to growth.

Bold moves build a partnership - we believe in this approach so much we link our growth to your success.

Bold Moves bring bigger ROI

This approach works for our clients, our people and consumers - it's why we are recognised as the UK's best media agency.

We are looking for a Planning Director, flexible in their approach to be able to work equally across Three Mobile and one other account to be decided.

As a Planning Director in the planning team, you have three overarching responsibilities that directly relate to our agency's Growth Pillars and internal Expectations Framework.

Take on a key role in the planning and implementation of B2B campaigns with a particular focus on Digital. This includes working collaboratively with internal specialists, media owners and clients during all steps of the process to deliver quality and innovativesolutions for Three.
Be the goto person for the B2B clients for the daytoday running of any campaign delivery.
Deliver and set an example to others in the team of immaculate client service (ICS).
Act as a daytoday controller of budgets & plans across a broad portfolio of campaigns with the support of Business Directors & B2B Lead.
Develop B2B resources, best practices, case studies and content for internal and external communications.
Build strong and effective relationships with all Publicis Media practices.

Qualifications

A confident, ambitious and motivated planner who can work autonomously, but also enjoys working within a team. We have a strong collaborative working culture and hence we are looking for someone who can fit in with this.
A strategic & inquisitive mind with a proven track record of using multiple data inputs to arrive at wellthoughtthrough and exciting media solutions.
Experience in planning and optimising campaigns across both ATL and digital channels.
Excellent project management skills
Understanding of widely used industry research and benchmarking tools (e.g. TGI, Comscore)

Additional Information
At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective.

We are committed to Publicis Groupe'swide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.