Marketing Specialist - London, United Kingdom - Ascential

Ascential

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

We're looking for a Marketing Specialist to join our team in London as part of our Marketing function.

Your team:
LIONS subscriptions, offers an exciting startup proposition within our existing core, a well established and highly regarded business.

We're on a growth trajectory, building an inclusive community and intelligence platform, here to help our Subscribers grow and develop professionally.

Your Role:

You will play a crucial role in the success of two growing subscriptions products, The Work and LIONS Membership.

You will support in driving sustainable new business acquisition and retention programmes. As the products grow and develop, so will the role and your opportunities for development.

You will be as creative as you are proactive and ready to take the next step in your career. Working as part of the broader LIONS Marketing team, it requires developing a vision for subscriptions marketing, ownership of all related programmes, as well as directly contributing towards the future direction of the product

Key Responsibilities- Work on detailed creative campaign briefs, ensuring all assets are briefed in ahead of time to clear deadlines and meet the overall campaign objectives.- You will have the opportunity to learn how to develop and deliver an insight-led marketing strategy that enables lead acquisition and customer retention.- Brief Digital Marketing and Product teams to set up the metrics to measure the success of the subscription products, and collate campaign performance metrics to report to your line manager and stakeholders.- Work closely with the customer service and commercial teams, sharing toolkits, insights and marketing initiatives.

- You are a connector, working hard to ensure people and projects are not inadvertently siloed or silenced

Your Experience- Marketing experience with a subscription product as part of a dynamic marketing team working on customer acquisition and retention programmes- Experience with CRM (Salesforce) and Marketing Automation (Marketo) tools- Experience working with multiple teams to deliver marketing assets- Experience reporting on marketing campaigns and working with data and market knowledge to contribute to insight-led decision-making- Comfort with ambiguity and working in a fast-paced environment; experience in a start-up environment is ideal- A keen interest in the creative industry is key, knowledge of digital marketing is beneficial

If you don't meet every single requirement, we'd still encourage you to apply.

At LIONS, we are committed to creating a diverse, inclusive and authentic workplace, so if you are excited about this role we would still like you to apply.

Who are we?

The LIONS brand is probably most synonymous with Cannes Lions, The International Festival of Creativity, the definitive meeting place for the global creative communications and advertising community.

It's five days of inspiration, aspiration, unlimited magic and potential.

The Festival has been championing creative excellence since 1954 with the goal of providing a global destination and the definitive benchmark for creativity that drives progress.

LIONS is going through an exciting time as it's recently repositioned as The Home of Creativity, supporting those in the business of creativity at every step of their journeys with an extended portfolio of new advisory, learning and intelligence services.

Our purpose is to drive progress through creativity for an incredibly diverse and talented global creative community.

You will join a team of change makers.

The team's purpose is to champion change to create the most powerful global creative community and drive growth for the brand.

LIONS is an Ascential company. Ascential delivers specialist information, analytics and ecommerce optimisation platforms to the world's leading consumer brands and their ecosystems. We help our customers to make smart decisions that improve performance now, and in the future.

With more than 3,00 employees across five continents, we combine local expertise with a global footprint for clients in over 120 countries.

We are listed on the London Stock Exchange.

Why choose us?

At Ascential, diversity, equity and inclusion is core to us.

We're a company built around our people - and we're committed to supporting each and every one of them to be the best they can be.

We love having a diverse team of people who bring new ideas and different strengths and perspectives to Ascential.

Our employee-led groups and networks, Ascential Pride, Black in Business and EmPower: An Ascential Women's Initiative, Shalom Ascential and Latinx, help us to create a place where communities and allies can connect and share experiences.

We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.

Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brill