Lead - Emea Product Marketing - London, United Kingdom - eFinancialCareers

eFinancialCareers

Verified Company

London, United Kingdom

5 days ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

About Columbia Threadneedle Investments

You'll find the promise we make to our clients is the same one we make to our employees
:Your success is our priority.

Here, you'll find growth and career opportunities across all our businesses. We're intentionally built to help you succeed. Our reach is expansive with a global team of 2,000 people working together. Our expertise is diverse with more than 450 investment professionalssharing global perspectives across all major asset classes and markets.

Our clients have access to a broad array of investment strategies and we have the capability to build tailored solutions matched to clients' specific requirements.

We appreciate that work-life balance is an important factor for many when considering their next move so please discuss any flexible working requirements directly with your recruiter.

Job Purpose Statement
Where you'll fit in & what our team goals are...

You will be responsible for leading, developing and delivering strategic, integrated, compelling and competitive product marketing messaging and positioning for a set of specific investment capabilities within the EMEA & APAC regions.

Leading on regulatorychanges across the broader Marketing team.

Ensuring clear alignment to the broader marketing strategy and corporate messaging, as well as contributing directly to the business objectives across all relevant distribution channels, and countries - supportingAPAC and working collaboratively with Global Product Marketing team.

The role also plays a key part in working closely together with relevant members of the Product & Content Marketing team, to ensure the brand's wider content production reinforces our overarchingmarketing messages, as appropriate.

Role Responsibilities
How you'll spend your time...

Lead strategic product marketing communications, positioning, and programmes / initiatives specific capabilities (specific areas dependent on experience). Lead the development and implementation of product marketing programmes / initiatives and drive measurableresults, that support the broader business objectives, ensuring appropriate buyin, awareness and understanding within the wider marketing team, as well as across the business, to enable successful delivery externally as well as in line with Columbia Threadneedlerisk appetite and policies.
Proactively assess emerging and evolving relevant positioning and approaches to ensure the brand is on or ahead in terms of positioning and articulation of specific capabilities responsible for, and clearly supporting the commercial objectives of the business.
Key role in leadership, management and development of a high performing Product & Content Marketing team, directly responsible for Product Marketing Manager.
Consistently lead by example and in line with company values and policies with immediate team as well as broader marketing team, and stakeholders driving positive engagement throughout.
Collaborate with relevant distribution and investment leaders to understand overall business, product, and distribution strategy, aligning these with the broader marketing objectives, and effectively managing stakeholders on an ongoing basis.
Proactively collaborate with wider marketing team, to help deliver on the broader marketing strategy, key global initiatives, etc.
Constructively challenge the norm to deliver significant step changes in client experience and commercial results.
Serve as an expert and advocate for appropriate use of our brand and product messaging in accordance with broader product messaging and positioning, and brand and style guidelines.

Key Capabilities
To be successful in this role you will have...

Extensive investment management product and regulatory knowledge within specific capabilities as well as strong understanding of relevant key target segments able to gain immediate credibility and hit the ground running.
Unapologetically client focused, yet commercially driven with strong understanding of financial drivers / business requirements, and strong budget management skills.
Strong reputation as a sophisticated product marketing expert within specific areas, as demonstrated through past results.
Strong project management skills with a track record of delivery to time and within budget.
Strong people management skills.

- "Student of the game"; stays up to date on Marketing and industry trends.