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Thp Junior Brand Executive - London, United Kingdom - British American Tobacco

British American Tobacco

Verified Company

London, United Kingdom

1 month ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

ROLE PROFILE

GRADE:
Non-management

JOB TITLE:
THP Junior Brand Executive

FUNCTION:
Marketing

SUB FUNCTION:
Tobacco & Transformation

CITY & COUNTRY:
London, United Kingdom

ROLE SUMMARY

What are the key objectives and expectations from this role?
BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day.

Come be a part of this journey

What is the direct impact of this role on the team or organization?
We are looking for a dynamic, curious, and self-driven Junior Executive to join our Brands Team in Chiswick London.

You will be involved in THP category projects in markets in Western Europe Area to deliver the Category business objectives in line with the company strategy.

Reports to (Primarily)
THP Brand Manager

Reports to (Secondarily)
THP Senior Brand Manager

Core Relationships
Internal - NPI, LEX, Local EM teams

External
- External Agencies

Geographic Scope
Chiswick office, London

Travel Required
N/A

The position is based in Chiswick, London.

Learn more about our office culture on 'Our Stories' page on the careers website, or here:
Welcome to BAT Chiswick

ACCOUNTABILITIES

Strategy & Portfolio:

Assisting in the management of Category Cycle Plans aligned to global portfolio pipeline, mainly North-Western European Markets. Supporting the Brand Manager to translate global plans into Area ones per endmarket.
Contributing to deliver Market consumer & commercial strategy for THP in WE, aligned with global KPIs, working together with Brand Manager. Strong analytical skills and ease in reading consumer insights is key to be able to identify growth opportunities.
Supporting the Brand Manager in portfolio acceleration strategy & plans
Leading the New Products Introduction (NPI) process as project custodian including product, packaging briefing, coordination and monitoring of project delivery on time and in full
Managing Legal alignments on packaging, product, etc.; translations into local language; AW approvals in Loftware & TPD notifications initiations.
Monitoring brand performance.
Preparing market research stimuli materials and assisting in coordination.
Supporting in GEOX/ Business cases.
Preparing presentations for monthly cycle forums, internal stakeholder alignments, etc.

Brand/ Campaign Communication:

Managing adaptation of Global campaigns to Local deployment.
Localizing global brand content and assets for Western Europe markets, being accountable for adaption of master touchpoints
Guiding and supporting Consumer experience local teams into local adaptations further break down & collecting inputs aiming to always improve the team's output.
Ensuring brand guidelines compliance in all aspects of inmarket deployment.
Creative Agency management, leading campaign & touchpoint briefings, being the main PoC for the agency.

EXPERIENCE, SKILLS, KNOWLEDGE

ESSENTIAL

Experience Required

A Bachelor's degree ideally in relevant fields Marketing/Project Management/Business Management
Project management (beneficial)
A passion and love for consumer brand marketing
A good understanding of experiential marketing and brand experience across the industry including insights, measurement and best practices
Great organizational skills
Client management skills preferred
Ability to work with data to support the team and engagement activities
Excellent communication skills
A proactive and selfdriven approach to objectives
An agile, creative, and collaborative working style

IT skills