Assistant Brand Manager - Maidenhead, England, United Kingdom - Jdeprofessional

    Jdeprofessional
    Jdeprofessional Maidenhead, England, United Kingdom

    1 week ago

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    Description

    Key Role in Instant Brands Marketing

    Job Overview

    The Assistant Brand Manager for Indulgent Instants is a crucial position within our UK-wide Marketing team, working closely with the Brand team on key initiatives for growth and development.

    You will be responsible for executing brand plans for indulgent instants, encompassing both ATL and BTL activations, delivering exciting innovation and renovation projects, supporting in-store activations, and contributing to the annual brand plan's development and execution.

    As part of cross-functional teams both internally and externally, you will be exposed to the full marketing mix, ensuring a comprehensive understanding of the role.

    Responsibilities

    • Work closely with the Category Manager and Category Lead to develop and execute Indulgent Instants activations - ATL and BTL across TV, social, digital, and shopper touchpoints.
    • Serve as a champion for your brand and category, collaborating with local and global stakeholders to drive growth and success.
    • Support the Brand Manager(s)/Category Manager in range/portfolio management, including innovation and renovation projects, packaging, artwork, activation, and execution in store through effective sell-in and launch plans.
    • Oversee brand and portfolio performance tracking and analysis, providing insights to the wider sales and marketing team to drive growth against budget targets.
    • Compile market and competitor reviews to inform plans and strategies.
    • Provide support to Instant team members on ad hoc initiatives as required.

    Requirements

    To be successful, you must have:

    • Previous Marketing experience in brand management, preferably in the FMCG sector.
    • Strong data analysis and interpretation skills, applying insights to drive actions and results.
    • Experience developing and executing digital and shopper communications across social media, websites, digital, and shopper touchpoints is highly desirable.
    • Excellent communication skills, with a proven track record of building strong relationships and collaboration.
    • An entrepreneurial, self-starter mindset, aligning with our dynamic business culture.
    • A 'can-do' attitude, driving proactive solutions and outcomes.

    Nice to have:

    • Assistant Brand Manager experience in FMCG, with 1-2 years of experience.

    Education:

    • Educated to degree level, with a focus on Marketing, Business, or Management being highly desirable.

    Additional Information

    This role offers a hybrid work arrangement, providing flexibility and work-life balance.

    About Us

    We are the world's leading pure-play coffee and tea company, serving approximately 4,200 cups of coffee or tea per second.

    In the UK, our mission is to become the most chosen coffee company, providing a coffee for every cup.

    As a strong Number 2 player within the Instants category, our Kenco, L'OR, and Douwe Egberts brands are experiencing significant growth.

    We are committed to accelerating growth further, and this new role will play a critical part in achieving our objectives.

    We are seeking an enthusiastic, analytical, creative, and entrepreneurial Assistant Brand Manager to join our team, reporting directly to the Instants Marketing Lead.

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