Head of Sales - Clifford, United Kingdom - Your Talent Solutions

Tom O´Connor

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Tom O´Connor

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Description

Head of Sales & Marketing

£50,000 - £60,000 + Commission & annual company bonus

Stratford-Upon-Avon

Hybrid working

The Opportunity

The company

How You Will Deliver

  • Take the lead in developing the sales and marketing strategy for the business, identifying growth opportunities both from existing customers and new businesses.
  • Lead the sales and marketing team to identify the top 50 target customers (multichannel, multievent) and devise and implement (through the team and external agencies) new multichannel sales/marketing strategies to generate the number and value of sales opportunities required.
  • Establish KPIs to measure the effectiveness of the sales and marketing activity all the way through the sales funnel from identifying prospects and generating leads through to final sales, ensuring KPIs set up to measure interest and interaction.
  • Analyse and utilise data to drive marketing decisions and devise strategies, both online and offline.
  • Keeping abreast of new market trends, competitor activity and new exhibitions and attending events for market research.
  • Work with the marketing team to plan and execute a contact strategy to attract and engage prospective clients (Accountbased marketing approach) and specifically to utilise LinkedIn to identify prospects, secure connections and open doors to facetoface meetings.
  • Negotiate with prospective new clients and close deals to bring in new, profitable business.

Your Skills & Experience

  • Experience of leading a small team
  • Previous experience in the events and exhibition space
  • Previous success in aligning sales and marketing strategies and activities
  • Commercial and datadriven to ensure both sales and marketing activities and customer segments are effectively evaluated and prioritised.
  • Strong managerial experience and possess the skills to pull teams together between Sales and Marketing functions.
  • Sales management knowledge and experience
  • Experienced in pulling together material for sales presentations/pitches and support in responding to requests for info and quotes.
  • Good understanding and experience in use of broad range of marketing techniques, particularly lead generation and digital marketing.
  • Keeping abreast of new market trends, competitor activity and new exhibitions and attending events for market research and making connections
  • Work closely with the Project/Account managers and other members of the sales team to develop new opportunities/crosssell to existing customers.
  • A strong relationship builder both with clients and internal teams.

Benefits

  • Personal training allowance
  • Staff bonuses or thank you gifts
  • Pension scheme
  • Company sick pay


If you are a motivated and experienced Head of Sales & Marketing with relevant experience and looking to make a significant impact in a growing organisation, we would love to hear from you.

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