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    Consumer Insight Analyst - Charing Cross - Harnham

    Harnham
    Harnham Charing Cross

    1 week ago

    Harnham background
    Description

    Contract Consumer Analyst - Marketing & Customer Insights

    A major UK retailer is seeking a Contract Consumer Analyst to join their growing analytics team and drive insight-led decision-making across customer acquisition and marketing strategy.

    About the Role

    You'll play a key role in helping the business understand who their customers are, how they behave, and what drives acquisition and retention. You'll turn complex data into compelling stories and actionable insights that inform marketing performance and strategy.

    Key Responsibilities

    • Analyse customer acquisition performance and marketing campaign outcomes.
    • Build and maintain dashboards using Power BI.
    • Conduct deep-dive analysis into customer behaviour and trends.
    • Write efficient SQL to manipulate and query complex data sets.
    • Support forecasting, performance tracking, and marketing reporting.
    • Help develop measurement logic for brand campaign evaluation.

    Key Skills & Experience

    Must-Have:

    • Strong SQL proficiency.
    • Hands-on experience with Power BI (dashboard creation and maintenance).
    • Proven background in customer or marketing analytics.

    Nice-to-Have:

    • Experience with Python (for analysis or automation).
    • Exposure to forecasting, attribution modelling, or incrementality analysis.

    Desired Skills and Experience

    Must-Have:

    • Strong SQL: Confident writing complex queries and handling large datasets.
    • Power BI: Experience building and maintaining dashboards.
    • CUSTOMER OR MARKETING ANALYTICS: Proven background analysing acquisition, retention, or campaign performance.
    • Storytelling with Data: Ability to translate analysis into clear, actionable business insights.
    • Commercial Mindset: Focused on driving business outcomes through analytics.

    Nice-to-Have:

    • Python: For data analysis, automation, or modelling.
    • Forecasting & Attribution Modelling: Exposure to incrementality measurement or marketing mix modelling.
    • Retail or eCommerce Experience: Understanding of consumer behaviour in a B2C environment.
    • Experimentation: Familiarity with A/B testing or causal inference methods.
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