Head of Marketing - London, United Kingdom - Littlepay

Description

**About us
We're Littlepay - a growing fintech headquartered in Melbourne, with operations in the UK, EU and the USA. We're the world's only payment processor specialising in the transit and mobility sector.

We operate a payments platform that enables customers to pay for public transport using any payment card, mobile wallet, or wearable device.

Littlepay is now processing transactions in 12 countries and continuing to expand globally.


Our Littlepay values:

• Trust and be trustworthy
• Embrace challenge
• Solve problems, together
• Deliver with speed and agility
• Be candid and kind

**About the opportunity
We're looking for a highly motivated Head of Marketing to lead the marketing function at Littlepay.

Reporting to the Global Head of Commercial, you'll be part of a data-driven and results-oriented team where ideas and input are encouraged from all members.

In this role, you'll develop a vision to drive marketing strategy, demand generation, content strategy, event marketing, product marketing, sales enablement, marketing operations, corporate communications, digital marketing, and partner development.

Day to day, you'll:

• Develop and execute a comprehensive marketing strategy that drives brand awareness, generates demand, and supports the sales team in achieving our revenue goals
• Manage multiple outsourced providers that support our marketing efforts (website, content writing, consultants)
• Motivate, mentor, and develop the marketing team and develop a longterm plan for team structure and growth
• Develop a vision and strategic marketing plan to accelerate sales in regions identifying key routes to market and a regionbyregion strategy
• Own the company's PR, events, social media, web, and content marketing initiatives to increase brand awareness and reach
• Implement a datadriven approach to analyzing, automating, and optimizing a target list of strategic accounts that predictably drives high conversions and pipeline
• Work closely with partners and the global sales teams to understand client needs and create gotomarket strategies, communication and collateral that reflects Littlepay's key differentiators
• Liaise with internal team members, agencies, vendors and other Littlepay departments (e.g. sales, operations, legal) as needed

**About you

Ideally, you'll have:

• Experience with lead generation and being accountable for revenue
• At least 5 years' experience in building, managing and leading a marketing function with a strong ability to translate and distil technical concepts into propositions suitable for our target market personas
• A demonstrated track record delivering results against sales and marketing plans
• Proven success leading the brand messaging & positioning of a technology products and services organization.
• Experience with building and leading multifaceted teams, with an emphasis on marketing strategy, demand generation, and business development
• Experience with branding, brand voice and evolution
• A relevant tertiary qualification
• Experience in a fastpaced startup/scaleup environment, B2B and B2G focus is highly desirable
• Strong work ethic and willingness to work from the ground up

**Why us?
We love to look after our people and we want you to feel comfortable bringing your full self to work


At Littlepay, you'll:

• Have genuine career pathways into technical and/or people leadership roles
• Be part of an inclusive and diverse team who celebrates the differences and unique gifts we each bring to work
• Have access to significant learning and development programs
• Be able to take advantage of international travel opportunities
• Have access to a Littlepay company wide public holiday
• Be able to take up the numerous other benefits that working at Littlepay affords you, including having access to the eclectic and vibrant culture that Shoreditch is known for

**Our recruitment process

If you've been shortlisted for the role, you'll first have a chat with our Head of Talent, who will set up an interview if the stars align.

A short workplace preferences questionnaire will also be sent to help us to learn more about the way you prefer to work.

Following a successful first interview, you'll meet with a second set of Littlepay folks, and be invited to participate in the final stage before being presented with an offer.

If you have any questions regarding the recruitment process or if you require any accommodations for any stage in the interview process, please don't hesitate to let us know.

Additionally, if you don't meet all of the criteria (particularly if you're part of an underrepresented group), please still apply.

We really enjoy meeting folks who might bring a fresh perspective on a problem we need to solve

Ultimately, being part of our small but mighty team means you'll have the opportunity to learn about micropayments, and have a hand in the provision of services that impact millions of people.

You'll help us deliver