Product Content Strategist - London, United Kingdom - Just Group

Just Group
Just Group
Verified Company
London, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description
Date Posted: 18/08/2023


Location:
London


Job Type:
Full time


Product Content Strategist

London - Hybrid (2 days a week in the office)
Do you have financial services content development, communications and/or marketing experience and able to engage a range audiences on a product or proposition - if so we have a great role here at Just


We have an exciting opportunity for a Product Content Strategist to be part of our growing Retail Retirement Income team, to lead of the development of engaging content and messages to drive our market strategy for our Secure Lifetime Income (SLI) Proposition.


You will drive a clear plan to drive content that will generate interest and engagement in the market for SLI across all our distributors.

You will use our staff data and insights to create and write stories on how we are different and drive content to shape our activities in the role that Just plays in the investment management industry though our solutions.


Key Responsibilities:


  • Develop the SLI narrative aligning to the roll out of the proposition across new platforms and adviser groups
  • Consult with our proposition and distribution colleagues to define and challenge briefs, ideate strategies and recommend content approaches.
  • Provide regular commentary and content to support the development of awareness and distribution of SLI and future proposition developments in the investment management industry and wider
  • Build a reputation for delivery of clear and concise content and messages both internally and externally
  • Brainstorming creative ways of engaging the audience and creating, curating and planning the content.
  • Work collaboratively across proposition, distribution and group marketing teams of both Just and its partners to ensure Just messages and content dovetail with those of our partners

Skills and Experience:


  • Proven experience in content development, communications and or marketing or other related positions within the financial services or investment management industries
  • Experience of building content campaigns that engage audiences and deliver results
  • Strong writing experience across all stages of the buyer journey and all typical channels
  • Capable of distilling key messages from complex scenarios
  • Strong communication, presentation and project management skill
  • Deep interest in new creative innovations within the financial services industry.
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