Product Marketing Manager - London - Moneyfarm

Description

We are a rapidly growing pan-European digital wealth manager, serving over 167,000 active investors with more than £ billion invested on our platform. We began in Milan in 2011 with the purpose to help more people improve their financial well‐being by making personal investing simple and accessible through technology. Fast forward to today, and we are recognised as one of the most innovative fintechs, headquartered in the heart of London.

With a team of 220+ people across 4 offices in Italy and the UK, we are proudly backed and funded by major partners including Poste Italiane, Cabot Square Capital, United Ventures, and Allianz.

Our vision

Our vision is to combine passion, expertise, and technology to provide best‐in‐class investment solutions and advice that protects and grows client wealth over time.

Our Core Values:

We've built our business on three Principles:

Relationships are our first asset: We're one team, built on trust, honesty, and transparency. We value our relationships above all else.

Trust drives success: We give each other the space to grow. We empower our employees to succeed, so they can make a real impact.

Our customers dream big, just like us: We see the bigger picture and we make sure our customers see it, too. We're always focused on the best outcomes for our clients and for each other, no matter what the goal, or how big the dream

What this means in practice:

At Moneyfarm, our success comes from the impact each of us makes. We move with purpose, urgency, and ambition, focused on delivering outcomes that matter for our clients and our business. Everyone is empowered to take ownership, challenge the status quo, and turn bold ideas into results. As we evolve, we embrace AI as a catalyst for sharper thinking, smarter decisions, and even greater impact.

Our diversity makes this possible. Different perspectives, backgrounds, and experiences fuel our creativity and drive better decisions — it's our competitive edge. We value people for who they are and their unique strengths: that's why we offer flexible ways of working to support them in doing their best work.

About the role

As the Trading Product Marketing Manager, you will define and communicate Moneyfarm's trading and investing proposition across the UK and Italy. You will translate product capabilities, market insights, and customer behaviours into clear, compelling narratives that drive awareness, activation, and ongoing engagement of our self‐directed investment solutions.

You will sit at the intersection of Marketing, Product and Commercial, ensuring that our trading offering is positioned accurately, understood deeply, and experienced consistently across every customer touchpoint.

Your mission is to strengthen the connection between how our trading products work and how customers experience them. You will develop positioning, shape go‐to‐market plans, and ensure that Moneyfarm's execution‐driven, low‐friction trading experience is clearly presented to the right audiences with the right message.

The role is primarily Product Marketing, but familiarity with CRM techniques and lifecycle optimisation is a welcome plus, especially as we scale a new vertical.

Main Responsibilities:

Strategic positioning and proposition development

Define and refine the messaging, positioning, and customer value narrative for Moneyfarm's trading products (Share Investing, Conto Titoli, PAC, structured notes, bonds, ETFs, ETNCs, and future enhancements).

Translate complex market mechanisms (execution quality, fees, asset access, order types, primary market opportunities) into simple, customer‐friendly messages.

Own the story: from top‐of‐funnel positioning all the way to product pages, onboarding journeys, and in‐app education.

Build a clear differentiation strategy against major trading competitors (Trading212, Freetrade, Fineco, Directa, eToro), ensuring Moneyfarm's hybrid value (data clarity, integrated view, expert guidance available when needed) is always visible.

Lead go‐to‐market plans for trading features, product improvements, market launches, and pricing updates.

Define the value proposition, messaging framework, and content needs for CRM, content, brand, and acquisition teams.

Coordinate cross‐functional delivery with Product, Engineering, Investment Advice, and Design.

Craft structured briefs for campaigns, landing pages, in‐app comms, and performance materials.

Performance and customer insight

Monitor performance KPIs and customer behaviour across the trading lifecycle: activation, first trade, funding patterns, retention, trading frequency, and cross‐sell.

Use insights from dashboards, market research, and competitive monitoring to refine positioning, identify opportunities, and influence product roadmap priorities.

Understand the behaviours of self‐directed investors, active traders, and mixed delegators; feed this perspective into product, content, and CRM.

Industry and competitive analysis

Stay on top of trends in retail trading, investment platforms, execution practices, and regulatory developments.

Maintain competitive intelligence across pricing, UX, product coverage, and feature innovation.

Serve as the internal reference point for trading product narratives and competitive context.

Nice‐to‐have CRM and lifecycle capabilities

(Not core to the role, but strongly desirable in the early phase of the vertical)

Ability to define CRM journeys for trading customers: onboarding, first trade nudges, education flows, dormant user reactivation, cross‐sell to long‐term investing.

Experience using behavioural data to segment and tailor communications (active traders vs. casual investors vs. mixed customers).

Comfortable working with CRM teams to optimise engagement through email, push, in‐app messages, and personalized content.

Basic familiarity with A/B testing, experimentation frameworks, and lifecycle optimisation.

Understanding of how CRM and Product Marketing work together to drive adoption and engagement.

These skills are not mandatory but will make the candidate more effective in shaping the early trading lifecycle and supporting the CRM team before dedicated capacity grows.

Requirements

6+ years of experience in product marketing, proposition development, or go‐to‐market roles within trading, brokerage, fintech, or investment platforms.

Strong understanding of retail trading practices: stocks, ETFs, equities, bonds, order execution, fee structures, and platform mechanics.

Ability to translate technical concepts (order routing, asset access, custody, spreads, primary market notes) into clear customer‐led narratives.

Commercial mindset with experience influencing product adoption and engagement metrics.

Excellent communication, writing, and storytelling skills, with a bias toward clarity and precision.

Proven stakeholder management experience across Product, Engineering, Marketing, Compliance, and senior leadership.

Hands‐on, collaborative, and comfortable switching from high‐level proposition design to practical execution (briefs, messaging, content review).

Experience with Italian and/or UK trading or investing markets is highly preferred.

CRM or lifecycle experience is advantageous, particularly with multi‐channel communication tools.

What success looks like

Clear and differentiated positioning for Moneyfarm's trading vertical.

A coherent GTM engine that supports launches and continuously improves.

Trading customers who understand the product, experience value early, and stay engaged over time.

Data‐driven insights driving improvements in activation, frequency, cross‐sell, and retention.

Smooth collaboration across Product, CRM, Brand, and Commercial teams.

This role is based in our Milan office and our smart working policy requires at least 2 days of in‐office presence per week.

For this role, please upload your CV in English.

Health Insurance, Wellness plan

Fee free investments on Moneyfarm platform

Training opportunities

Regular office social events

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