Marketing Manager - Covent Garden, United Kingdom - Keystream

Keystream
Keystream
Verified Company
Covent Garden, United Kingdom

1 month ago

Tom O´Connor

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Tom O´Connor

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Description

Marketing Campaign Manager

A high-profile facility of the arts is looking for an experienced Marketing Campaign Manager to manage the delivery of campaigns to drive audience acquisition and retention for the new streaming platform, promoting their artistic programme and brand strategy.


Your new role:


The Marketing Campaign Manager will be responsible for developing and implementing marketing campaigns to drive subscriptions for the new streaming platform, due to launch later this year.

You will use a data focused approach to identify best prospects andcustomers at risk of unsubscribing and ensure campaigns are informed by insight from data.


Key responsibilities are:


  • Develop short
- and long-term sales strategies focusing on acquisition and retention, to measurable KPIs

  • Implement an efficient sales management process cycle, using CRM systems and data collection to analyse results and identify opportunities to improve sales and processes
  • Work with the media buying agency to devise advertising strategies, select appropriate media placements in line with target audiences, and optimise to campaigns
  • Develop brand partnerships to drive product awareness and new trial subscriptions
  • Manage campaigns to ensure lead times and deadlines are communicated as required to enable timely delivery and budgets and allocated resources are well managed
  • Collaborate with the Digital products and Website teams to ensure that advertising strategies align with the editorial approach on the platform

What experience do you need to be successful:

  • Educated to degree level, ideally in marketing
  • Advertising and acquisitions, campaign success reporting
  • Extensive campaign marketing experience
  • A strong track record of working on marketing and/or sales acquisition campaigns to deliver sales and/or subscriptions
  • Experience of reviewing campaign progress and measures of success
  • Datadriven with experience of using campaign performance data to optimise results
  • Experience of working with digital product subscriptions would be beneficial
  • Ability to analyse and optimise campaigns to make them as effective as possible
  • Experience of tracking profit, expenditure, churn rates, and return on ad spend
  • Experience of using data insights to inform campaign strategy and optimisation

What you will get in return:

  • Working in the arts, you will have the benefit of access to the events ahead of show time.
  • You will also be able to work hybrid of 3days in the office and 2days remotely, based in Covent Garden, London, and it offers £40,000.
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