Digital Marketing Strategist - Burnley, United Kingdom - Focus 5 Recruitment

Tom O´Connor

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Tom O´Connor

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Description
If you're a tech-savvy trendsetter who has innovative ideas to improve customer experience, we want to hear from you. For this position, you should be creative and comfortable working with a creative team.

The opportunity is at a senior level where you will help create the digital strategy but this is (at this point) still a very hands on role.

Experience in marketing a luxury brand is essential to the role.


Responsibilities for the Digital Marketing Strategist

  • Research products, services and current strategies to identify new opportunities
  • Analyse web traffic metrics and suggest solutions to boost web presence
  • Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
  • Build strong clients relationships through social media interaction
  • Keep uptodate with our audience's preferences and proactively suggest new campaigns
  • Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
  • Identify digital advertising needs
  • Establish best practices in digital marketing
  • Stay uptodate with digital technologies developments

Requirements and skills for the Digital Marketing Strategist role

  • Proven work experience as a Digital marketing strategist or Digital marketing manager
  • An in depth understanding of social channels for increasing brand awareness
  • Experience implementing and optimizing Google AdWords campaigns
  • Solid knowledge of web analytics tools like Google Analytics
  • Hands on experience with online marketing tools and practices
  • Experience working with highend luxury brands
  • Strong analytical and project management skills
  • BSc degree in Marketing, Advertising or relevant field

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