Head of Marketing - Cambridge, United Kingdom - Syskit

Description

Syskit
is a remote-first software development company that creates high-quality enterprise software for management and administration. In a world of remote collaborations and digital transformation, our products help organizations worldwide gain control over Microsoft 365**. One part of that is managing Microsoft Teams, one of the fastest-growing apps of the pandemic, with 200 million users today and still growing

Some of the largest enterprises and brands in the industry rely on our Products, such as
Rimac Group, Lego, Loacker, United Airlines, Coca-Cola, Lionsgate, and many more, among more than
3.000 awesome clients around the world.

We are actively searching for a seasoned Head of Marketing to join our dynamic team at Syskit.

This role is pivotal to our scale-up success, centred around architecting our inbound marketing strategy and fortifying our customer acquisition process.

It necessitates an individual with a solid grasp of marketing principles, an exceptional aptitude for demand generation, comprehensive understanding of the SaaS environment, and adept executive leadership skills.

Key Responsibilities:

• Drive the growth of inbound demand via our website and blog, improving conversion rates at each stage of the customer journey
• Elevate conversion rates from website visits to demo requests
• Develop and manage a diverse content/editorial calendar to attract a qualified audience
• Oversee the technical aspects of our key marketing systems, ensuring effective lead generation, distribution, and reporting
• Orchestrate the creation, management, and execution of multichannel marketing campaigns to fuel lead generation
• Implement comprehensive analytics in partnership with sales to understand how our inbound marketing efforts convert into customers
• Conduct detailed customer, competitor, and product research
• Compile robust monthly reports offering a clear performance summary against key metrics
• Propose and execute innovative inbound marketing campaign strategies

As Head of Marketing, you'll:

• Act as a company ambassador, articulating our value proposition to customers, translating our mission into effective messaging, positioning, and brand identity
• Take charge of demand generation, identifying opportunities and crafting the right messaging to achieve a return on investment
• Be an integral part of a strong executive team, working closely with peers across sales and product departments
• At least five years of experience in growth marketing, preferably within a SaaS organization
• Exceptional command over English, both spoken and written
• Proficiency in marketing automation and blogging software features
• Expertise in SEO/SEM and Google Analytics
• Experience with Keyword Research Analysis
• Proven skills with Onpage / Off-Page SEO
• Innovative thinker and effective problem solver
• Excellent organizational and time management abilities
• Datadriven and researchoriented mindset
• Adobe Marketo, Dynamics CRM, and Power BI proficiency is highly desirable
• Handson experience with HTML/CSS will be considered a plus

We offer a professional yet relaxed work environment, and we value individual contributions. Join us on this exciting journey as we aim to achieve our strategic objectives together.