Head of Corporate Marketing - London, United Kingdom - RedCloud

RedCloud
RedCloud
Verified Company
London, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

About Red Cloud

Open Commerce, RedCloud, and a $31TN race to market


Our missionis to grow global online commerce for the world's small businesses by removing the barriers to online trading for hundreds of millions of independent retailers and their suppliers across the world's supply chains.

Despite the growth in e-commerce, less than 3% of B2B trading is made online, and yet, FMCG is Largest Product Category in the world - this is a $30tn business in emerging markets with over 1 million manufacturers, 20m distributors and wholesalers and finally over 500m independent retailers, who are the vital route to market serving over 7bn people every day.


When we ask independent retailers why they don't trade online with FMCG brands, "we don't know where to even start" is one of the top reasons we hear.

That's because selling, buying, and paying across B2B supply chains is long, complicated, and fragmented; Payments and purchasing are deeply manual, independent retailers have limited visibility on new products and sales opportunities, and FMCG's (particularly up and coming brands) find it very difficult to reach new retailers and distributors and set up a rapid go to market.

Due to antiquated payments networks, and the high cost of payment processing, over 19tn of trade payments are made offline, adding an enormous burden to online trading, with a 500m+ stores that function every day as powerful outlets for consumer brands, directly influence >80% of local consumer buying behaviour but they are often the least technically equipped with data, pricing, or the latest inventory.


The rapidly growing number of new brands, the rise of the middle-class consumer, and the growth in entrepreneurship has driven the need for a new kind of commerce dynamic, accessing key payment and sales points to enable FMCG'S, Distributors and sellers to trade smarter.

So we built an Open Commerce Platformthat enables the sale and distribution of FMCG products to be made much simpler.

Products should be in front of sellers fast, in real-time, through an immersive commerce experience, with trade buyers and sellers able to see live commerce opportunities and pricing.

We have built a digital ecosystem that is specifically designed to unlock the full value of the distribution network, providing real-time visibility for order and inventory management.

Our innovative platform provides brands and distributors with deep data insights into buyer trends and behaviour and helps identify opportunities for upselling and cross-selling products.


What you will be doing

  • Create and execute the Global Marketing Strategy that will take into account: Africa, Latin America and Global communication.
  • Delivery of bestinclass Marketing collateral for direct and partner Sales.
  • Building the Brand, Message, Communications, PR & Media, Global reputation, Pipeline development and Customer insight.
  • Identifying and creating alliances and synergies with global organisations and associations.
  • Differentiation of strategy for direct sales, partner sales and multiple customer market segments.
  • Support the team of Marketing specialists in regions, who will take responsibility for their specialist areas.
  • Work closely with Product teams to innovate in the creation of new products and propositions with a focus on driving an amazing customer experience and customer journey.
RedCloud are seeking an experienced leader for the role of Head of Corporate Marketing.

Driving growth by implementing and strengthening the way in which we reach our potential enterprise customers, encouraging revenue and build our brand.

A deep understanding of enterprise marketing strategies and buying behaviour, branding and positioning, content creation and growth strategies to support sales is critical.

Reporting into the COO and partnering with Sales in order to plan and implement our marketing strategy across countries.

You will lead, manage, and hold accountable internal team members and external partners.

This is a hands-on role that requires a person who is very comfortable rolling up their sleeves and implementing our B2B marketing strategy within a very small team working with a healthy budget - and then growing that team out.

As the team expands you will be responsible for overseeing the hires within this department.


What you should have:


  • 5+ years of experience in growth marketing preferably in a SaaS, eCommerce, and/or marketplace company.
  • Strong branding, thought leadership and content strategy and execution background. Demonstrated ability as a strong storyteller and crafter to establish differentiation.
  • Strong demand generation and growth hacking experience through the creation of lead generation campaigns on the appropriate channels, content creation to generate CTAs, and planning and execution of events/webinars.
  • Demonstrated capacity to take datainformed decisions and assess business performance
  • Deep experience working close
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