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Head of Paid Social - Leeds, United Kingdom - learndirect

learndirect

Verified Company

Leeds, United Kingdom

4 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Through education, people can transform their lives and reach career goals.

learndirect Group has been empowering individuals to reach the height of their potential for many years, with a forward-thinking digital approach.

As the UK's leading online learning provider, we have helped millions of learners gain qualifications that have led to exciting careers.

Our work is to empower, inspire, and transform lives through flexible education made accessible to all.

Pearltech requires individuals with exceptional drive and ambition to help with one of the fastest growing learning technology companies in the education space.

As all courses are online, therefore this is an office based and telephone based role, requiring discipline and drive to ensure we deliver on the number of students required by our partners, whilst ensuring a best-in-class service to prospective students.

This critical learner support role will provide a proactive, professional and timely service to learners and will support the delivery of high-quality learning programmes.

This role requires individuals to be caring, ambitious and emotionally intelligent so that their service meets the needs of our diverse learners in the aim to influence their next steps in work and life.

The department influences our learners' futures and, at times, can change their life.

Job Purpose:

Key Responsibilities and Accountabilities:

Create, develop, and implement longterm HubSpot marketing automation strategy for

the brands within the group.

Examine existing audience segmentation and current customer journeys and

adjust/update to ensure every touchpoint is delivering the highest possible impact.

Develop additional and innovative personalised stages in customer journeys using data

from HubSpot and own expertise to increase customer engagement and drive lead

generation.

Manage the eCRM team and work with the design team to ensure regular and effective

with sales growth and increased customer engagement as the objective.

Analyse and utilise data from HubSpot to form new, proactive, and innovative means of

contact to learners.

Research existing and upcoming HubSpot integrations, including new communication

platforms (WhatsApp/Facebook), investigate ROI and deliver with the aim of maximising

reach and response rate.

What we are looking for in you:

Previous experience in a strategic and hands-on Marketing Automation role is essential.
Excellent working knowledge and experience using HubSpot is essential.
A strategic and commercial mindset with experience in increasing sales/revenue as a result of marketing automation strategies and activities.
Proactive character with an enthusiasm for utilising innovative technologies and practices to increase engagement and lead generation.
Excellent communication skills both written and verbal.
Teamcentric attitude with the ability to manage executive colleagues effectively and increase productivity.

Why work with us?

Complete a course of your choice after your probation period
Excellent holiday allowance plus bank holidays to include one extra day's holiday for your birthday / appreciation day

- £50 Amazon thank you Voucher for your birthday

Company pension scheme
Employee Assistance Programme
Perkbox Corporate Perks
Refer a friend scheme
Inclusive culture and positive working environment
Staff social events

We are an equal opportunity employer, always looking for the right talent based on merit for every position. learndirect believes passionately in including all employees equally in the learndirect culture and mission. We actively encourage diversity of thought and champion our talented individuals.

Job Types:
Full-time, Permanent

Salary:
Up to £60,000.00 per year

Schedule: