Senior Associate Home Marketing - London, United Kingdom - Ralph Lauren

Ralph Lauren

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Position Overview

We are seeking a passionate, bright and highly motivated individual to help grow and develop the Home Category at Ralph Lauren.

The position will report to the two Marketing Managers for this team and he or she will support all marketing activity for RL Home.

There will be a focus on customer acquisition strategies focused on the end consumer as well as interior designers and the trade.

All marketing activity will include campaign tracking, KPIs analysis and marketing watch, monitoring and reporting on the success of the marketing team's efforts.

Over and above all the skills and experience required to be successful as a marketer within Ralph Lauren, we seek an individual with a genuine passion, interest and "feel" for luxury, interiors and design with already a good understanding of the industry in these regions.

Essential Duties & Responsibilities

Support the team in developing and activating a commercially intelligent 360 Marketing Strategy for EU to support and drive the Home Business across all channels throughout Europe. These strategies will be both BTB and BTC focussed.
Support seasonal launches, new point of sales openings, popup's and create and follow a compelling calendar of marketing activities and strategies in line with key industry moments including key EU Design Fairs in Milan, London, Paris, and Berlin.
Integrate RL Home into broader brand and apparel campaigns where possible (for example Wimbledon, Holiday, Gifting Strategies).
Activate a schedule of targeted consumer and trade events, partnerships and strategies designed to recruit new consumers (end consumers and trade) and reengage with existing devotees of the brand. This could include but not limited to direct mail, clientelling, gifting, 3rd partnerships with media partners, interior designers, architect studios, super yacht designers.
Demonstrate the commercial capability to manage trackers and budgets as set up by the senior teams and act as a "business partner".
Partner with Global and EU Media team on the on development of corporate & licensee media plans. Support the licensees Marketing team with their obligation budgets (Fremaux, Designers Guild) with regard to Harrods & Kadawe as well as wholesale contribution where relevant as set out by senior team.
Work with the EU retailers to ensure all their activity is in line with our brand strategies and policies and is brand right.
Supporting in maintaining relationships with wholesale accounts, serving as a daytoday contact for developing & implementing seasonal marketing campaigns including Media campaigns (print, digital and social).
Support Branded Residence Projects in Europe and ensure that RLH is represented in the right way and that correct branding and standards are adhered to.
Execute the marketing collateral strategies supporting from concept development through briefing and timely execution for the licensees, retailers, department stores and EU Sales team including, but not limited to:
Catalogues, Direct Mail, brochure, bi-folds, postcards
Events, Instore signage, Duratran, Video
Develop marketing tools adapted to the retailers buys in order to support sales
For all initiatives, ensure resources are in place, budgets are optimized, and projects are executed efficiently and on time.
Amplify marketing activity and campaigns by working closely with the Media, Press and Social Media Teams.
Maintain ongoing reporting of all marketing & media activity in EMEA region.
Support on communicating seasonal media needs product focuses, opportunities, cultural taste, regional lifestyle/interiors market knowledge and consumer insight into the global marketing and design teams for consideration during the creative development process.

Experience, Skills & Knowledge

General

Educated to degree level
Fluency in English and a European Language (optional)

Experience

Minimum 23 strategic cycle's in a similar position with a proven track record of success
Depth of relevant marketing and communications experience gained in international consumer goods organisations, preferably in premium/luxury brands/interiors/design
Good understanding of marketing methods including strategic analysis, brand positioning, merchandising, communications, and sponsorship
UK experience (and/or European Experience): Will ideally have a strong relevant network and have held a significant marketing role focused on a major EMEA region.
Experience of executing brand building strategies; protecting and enhancing brand equity and increasing market share within a rapidly changing and highly competitive marketplace
A dedicated team player with the ability to learn new skills with an affinity for luxury goods and interiors/design.
Commercially accountable. Ability to work to budgets and be adept at calculating return on investment to support a robust business case to warrant future activity.
Able to pull together relevant res