Head of Social Media and Content - Greater London - Tbwa Chiat/Day Inc

    Tbwa Chiat/Day Inc
    Tbwa Chiat/Day Inc Greater London

    17 hours ago

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    Description

    At Charmspring, we are seeking a Head of Social Media and Content to lead our social media strategy and owned content opportunities across all platforms. This role requires a creative, brand-oriented, metrics-driven individual with expertise in major social media platforms.

    Key Responsibilities:

    • Develop and execute social media strategy across Instagram, TikTok, and other channels.
    • Foster cultural conversation around Charmspring's values and mission.
    • Engage directly with target audiences through compelling content and storytelling.
    • Collaborate with stakeholders to bring products to life through social-first ideas and concepts.
    • Utilize social channels for product education, entertainment, and brand-forward messaging.
    • Work with content creators to produce engaging and growth-driven content.
    • Write and plan social media captions and feeds.
    • Monitor community sentiment and provide insights to the team.

    Requirements:

    • Several years of experience managing social media marketing strategy and content.
    • Expertise in growing followings, engagement, brand love, and revenue.
    • Strong analytical skills for measuring and reporting on success.
    • Excellent storytelling skills with the ability to distill and optimize content for social media.
    • A passion for startups and e-commerce.

    About Charmspring:

    We are launching in 2024, dedicated to enhancing family life with harmony and fun while creating opportunities for learning, development, and connection among families.



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