Marketing Manager - Manchester, United Kingdom - Better Placed Limited

Better Placed Limited
Better Placed Limited
Verified Company
Manchester, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

Marketing Manager

Retail

Greater Manchester

£45k - £50k

The brand:

  • Mutli million turnover.
  • Heritage brand instantly recognisable.
  • Loyal customer brand, and growing.
  • Considered safe/ reliable with a faultless reputation.
  • Huge growth plans with international expansion

Role purpose:

  • Support in the develop and execute the brands strategic multi channel marketing activity.
  • Working across a multichannel marketing strategy including Social Media, Content, Digital and Creative.
  • Build strong stakeholder relationships internally, and with 3rd party marketing agencies.

Key responsibilities include:

  • Understand the brand, how different customers use and interact with them in order to then be able to set the strategy.
  • The focus is brand engagement, new customer acquisition and promotions. Social Media presence and brand awareness drivers.
  • Working with the Head of Marketing to create strategic marketing plans and campaign plans.
  • Holistic multi channel marketing strategy across digital (including Paid), CRM, Retail marketing, content & social. Need to be the marketing thinker rather than a channel specific person in house team for the delivery.
  • Campaign planning.
  • Build senior stakeholder relationships.
  • People Management.
  • Budget Management.

Skills needed for success in this role:

  • 4/5 years experience in a marketing strategy role.
  • Multichannel experience is key, especially social media and influencer.
  • In house and agency experience, B2C within retail ideally.
  • Multichannel campaign planning
  • Working on a number if different projects at any one time.
  • Great organisational skills/ attention to detail.
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