Cro Lead - Horsham, United Kingdom - RSPCA

RSPCA

Verified Company

Horsham, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

We have a fantastic opportunity for a
CRO Lead to join our Digital Marketing Performance team and to lead on all of our CRO activity.

The post holder will be responsible for continuously reviewing and optimising end to end digital journeys, using data and insight for a wide range of digital channels, to ensure we are engaging with audiences at the right time, in the right place, and in the right way.

Why work for the RSPCA?

It's an exciting time to join us in the decade of our bicentenary as we focus on our Strategy to 2030.

The RSPCA works 365 days a year, rescuing all animals of all types from abuse, neglect, and injury.

Here's some of the key work that you will be doing...

Full details of what the role entails can be found in the attached Job Description but here is a snapshot of some of the things you will be doing as CRO Lead:

Use data and insight to understand what audiences are looking for, and then optimise digital journeys to increase performance, engagement and conversions.
Lead on CRO capability development at the society and for building the profile and understanding of the programme.
Forecast, hypothesise and recommend next in line tests.
Prioritise using forecasted benefits and past test learnings focus on delivering value for audiences alongside delivering the Society's strategic objectives.
Support the Head of Digital Marketing Performance with the creation of the CRO and Personalisation Strategy.
Ensure the programme works towards a future of Personalised, realtime digital activities and aligns with the Organisation, and informs the Directorate, strategies.

What we are looking for in you...

Experience in developing, managing and iterating successful CRO experiments across journeys and digital products and channels.
Experience in transitioning CRO into a mature, multimoment CRO programme.
Evidence that you know how to get the best out of digital channels and digital systems including CRM and CMS.
Experience in using 'live' analytics, A/B and MV testing and research (both qual and quant) to prioritise, make decisions, test, measure,optimise and iterate.
Experience in Google Analytics/GA4, BigQuery, Looker Studio and data driven attribution models.
Experience in using CRO tools e.g. Optimise, Glassbox and user testing tools, e.g. Usertesting.
A strong understanding of personalisation engines, of how to personalise endtoend digital experiences, and the role of CRO within personalisation.
Confidence in identifying and testing new tools, technologies and processes to improve conversion rate performance, free growth, consumer engagement and delivery against key metrics.

Our Values

We are compassionate

We are inspirational
We are committed
We are expert
We act with integrity.

What's in it for you?

We value and recognise our employees' contribution and are proud to offer an extensive benefits package that includes:

Great Annual Leave benefits:

All staff receive 25 days annual leave on entry rising to 30 days after five years service and 31 days after six years service plus an additional Society day around Christmas. Staff can also carry over up to five days leave to the next leave year. We also offer a generous pension scheme with associated life assurance and group income protection scheme; access to private healthcare scheme; support for professional development after qualifying period and access to our employee assistance programme.

Flexibility in Hours - We understand the importance of work-life balance and we offer our colleagues the flexibility to vary their location between both the office and home. Core Hours (currently being trialed) with agreement staff can work their 35 hours flexibly across Monday to Friday.

Provided the core hours of 10:

are covered start and finish times each date can be flexed (prorated for part time staff) If you are looking for further flexibility, speak to us at the interview stage so that we can consider your request.

Did we mention our offices are dog friendly too?....

All online information and documents are available in alternative formats, including Braille and large font, upon request from the Resourcing team.

Please note we are not accepting unsolicited CVs from agencies for this opportunity.
Ending cruelty, promoting kindness and alleviating suffering to animals.

Job Types:
Full-time, Permanent

Salary:
£45,000.00-£50,000.00 per year

Benefits: