Content Lead - London, United Kingdom - Workfully

Description

Workfully is the decentralised hiring & upskilling marketplace. The world's fastest growing and most innovative companies use Workfully to hire & develop talent globally.

Our Client is a fast-growing leading tech company in the EV charging industry They make game-changing software that runs EV chargers with a mission to accelerate EV adoption worldwide.

The role

The Content Lead role is an exciting position in the creative and marketing team, focusing on social media and digital marketing.

You will be the gatekeeper of the brand's tone of voice, and an expert in how social plays a role in the wider business objectives.

Working closely with the internal teams you will effectively tell our strategic and thoughtful story, resulting in content our audience will love.

What the job entails

• Drive our global content strategy to lift engagement across our digital channels and brand touchpoints to educate and stimulate potential customers
• Proactively transform the first spark into final delivery of excellent social content and campaigns, and adhoc company briefs
• Ensure all communication output is on brand and unified, aligns with objectives, purpose and target audience
• Write engaging longform and shortform copy ranging from whitepapers to blog posts to newsletters to socials
• Work closely with the Head of Marketing & Head of Brand to develop thoughtful and engaging content, and ensure excellence in delivery at all times
• Convey complex ideas and topics simply and in an compelling way
• Build our tone of voice as we evolve
• Create and manage social media content plans
• Work on multiple briefs, with the ability to manage and prioritise their own workflow, whilst thinking quickly and strategically to a high standard
• Employ digital metrics and user personas to propose solutions to fit wider business objectives and identify and seek opportunities
• Contribute and generate ideas to wider content deliverables and strategy
• Develop a growth mindset to change the world through our clients and our own campaigns to increase inbound sales enquiries and industry referrals
• Encourage an environment of creativity, pushing the team and our awesome clients to strive to go that one step further in seeing the bigger picture
• Maintain a detailed awareness of relevant market trends and topics and how this affects company's roadmap
• Mentor and support colleagues where needed

We're looking for someone who

• Has 4+ years of solid copywriting experience in content marketing ideally in an agency

- is a natural ideas geek and creative who can utilise social and digital capabilities

• Embraces the fastpaced nature of a startup and the ability to adapt
• Can think strategically about marketing and sustainability challenges, whatever the brief, audience and channel
• Has proficient computer skills and a willingness to upskill
• Is an excellent wordsmith, communicator and storyteller
• Is a selfstarter and has the ability to oversee our brand grow in a fastpaced environment
• Has a 'cando' attitude and a willingness to roll up your sleeves to get the job done well
• Can work as a lone wolf and as part of a team
• Is kind, always

A bonus

• Experience in EV charging, MaaS, SaaS or b2b tech company
• Knowledge of/ experience in the electric vehicle charging sector
• Familiar with SEO practices