Head of Marketing - London, United Kingdom - BNP Paribas

BNP Paribas

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

HEAD OF MARKETING & COMMUNICATIONS - UK & MIDDLE EAST (

JOB NUMBER:
27453)

BNP Paribas is the European Union's leading bank and a key player in international banking. We operate in 65 countries and employ 190,000 people, including nearly 145,000 in Europe.

Our Group holds key positions in its three main fields of activity:
Commercial, Personal Banking & Services; Investment & Protection Services; and Corporate & Institutional Banking (CIB) for corporate and institutional clients.

Our Securities Services business, which forms part of CIB, is a leading global custodian providing specialist post-trade and asset servicing solutions to buy and sell-side market participants, corporates and issuers. Based in 35 locations around the world, our award-winning Securities Services teams have built one of the most extensive custody network in the industry, giving clients the connectivity and local knowledge they need to navigate change in a fast-changing world.

Marketing & Communications (MarComs) is a dynamic business area with responsibility for leading BNP Paribas to become the number one brand in Securities Services.

The UK MarComs team implements global strategy locally, adapting according to market-specific needs, and shares local initiatives with the global team for potential use in other markets.

This is achieved through marketing, internal and external communications, and events.

The postholder will develop and execute the Securities Services business line's marketing & communications plan for the UK and Middle East, ensuring we have a compelling and highly visible story, in line with the global one, and pushed to our clients, staff and stakeholders across the full range of channels (events, digital & social, support documents for sales teams, location manager town halls etc)

You will support business development teams for key deals, at the various stages of the sales cycle and foster staff engagement across the UK and Middle East.

Key Responsibilities

Coordinate definition and implementation of local priorities within the scope of the marketing and communications marketing plans defined with the client segments, business lines and Client Development
Execute marketing & communication measures to support global brand objectives
Develop accountbased marketing campaigns for strategic clients (mini client web sites, supports for strategic meetings, bespoke videos, dedicated client events, ) and reinforce best communication/marketing approach in RFPs and due diligence
Provide standard client communication material for specific mailings
Adhoc support to the client development team in preparing meetings with clients to highlight industry trends, thought leadership information, control accuracy of information and how it is communicated internally
Animating a collaborative yet productive marketing and communication governance, bringing together local management, product & Client Development teams
Support the asset servicing brand attributes of BNP Paribas in the UK and Middle East by ensuring a regular flow of content and news that demonstrate our expertise
Manage the programme of industry and client events that while foster our market visibility while providing sales & relationship managers with opportunities for valuable conversations with clients and prospects
Lead external communication initiatives in the UK and Middle East (thought leadership content, press releases, paid articles, media interview opportunities, social media promotion etc)
Coordinate participation in local industry surveys and Global Client Satisfaction survey to ensure best results
Develop and use internal channels to promote key messages that inform, educate and engage staff
Liaise with BNP Paribas internal communications community (Securities Services and UK Territory) to ensure alignment, idea sharing and use of best practice.
Actively contributing to the global Securities Services marketing & communications governance
Actively contributing to the CIB UK communications governance
Manage a team of 3 staff 2 Marketing Managers and 1 external communications manager

The Requirements
A thought-leader combining leadership with hands-on approach, the Head of Marketing &Communications for UK and Middle East will display a wide range of skills and competencies:

Proven track record in driving marketing and communications activities, both strategically and operationally
Good understanding of the Securities Services, Capital Markets, Investment Management industries
Strong interpersonal skills
Managerial & leadership skills
Goal oriented
Risk management knowledge

Equal Opportunities
**As an employee with BNP Paribas, we want to make sure that you are rewarded for your commitment. As such, you will be entitled to our award winning benefits package which includes a generous holiday allowance of at least 34 days (including bank holidays), a non-contributory pension of 12%, privat