Project Coordinator- Multi Channel Marketing - London, United Kingdom - Burberry
Description
We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do.
As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
JOB PURPOSE:
This new role will support the new always-on test & learn program for all Performance Media globally.
Working alongside the channel leads & project manager the aim is to improve our media efficiencies considerably through rigorous testing and applied learning.
RESPONSIBILITIES:
- Key stakeholder of all Performance Media pilot projects across Paid Search, Paid Social, Affiliates, Organic Search and Programmatic
- Work with the channel leads and regional teams to implement the quarterly pilot program
- Liaise with Product Marketing, Design, Analytics, eCommerce, Platforms and Media Insights to define and execute all digital channel pilot testing
- Support thee Project Manager in evaluating pilot performance amongst working groups, helping the channel leads to implement any learnings into BAU
- Work with our agency partners on reporting, budget processes, optimisation, and testing
- Establish and grow relationships with internal and external partners
PERSONAL PROFILE:
- Previous experience working in a Project Management role
- Knowledge of Performance Media
- Must be resourceful and highly organised with an ability to learn and work independently
- Excellent communication, writing and analytical skills (Keynote, Excel, etc)
- Experienced in campaign analysis
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