Content Marketing Specialist Apprentice - London, United Kingdom - APPRENTIFY GROUP

APPRENTIFY GROUP

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Opportunity information

Salary £29000 per year
Duration 15 months
Advert closing date 05/02/2024

Description

The Digital Content team at Kantar is at the sweet spot of data, creativity, strategy, and activation.

We are an international team of writers, search marketers, and content strategists, delivering high-impact work that drives digital performance for some of the world's largest brands.

We are looking for motivated and skilled digital copywriters to support the delivery of international content and SEO programmes on behalf of the Digital Content team's global client roster.

Key responsibilities include:

Carrying out keyword research, as well as content and thematic analysis around emotive or functional themes relevant to specific brands, sectors, and markets.
Researching and writing original articles according to editorial guidelines drawn by Kantar, or the client(s), as required.
Optimising content to ensure best performance on search engine rankings.
Establishing and maintaining good relationships with bloggers and key influencers.
Briefing and liaising with external writers and designers to ensure that they follow SEO bestpractice and appropriate editorial guidelines.
Managing peerlevel client relationships and presenting deliverables to client stakeholders.
Supporting on coordination of visual content deliveries, for example image research and optimisation.
Analysing the performance of content marketing campaigns.
Reporting on and maintaining an organised record of progress, across projects.

Entry requirements

Required:

Bachelor's degree, ideally in a related discipline (English Literature/Language, Creative Writing, Marketing, Public Relations etc.).
Professional experience (and a passion for) writing and editing copy in a range of TOVs.
Some understanding of core digital marketing disciplines, in particular search engine optimisation, blogger outreach, and/or content marketing.
Exceptional standard of verbal and written communications skills.
Experience presenting work to clients, or internal stakeholders.
Experience using MS Excel, with a sound grasp of basic analytical methods.
Enthusiasm for learning, with a strong desire to broaden your knowledge across the digital landscape.
Native/fluent proficiency in English.

Desirable:

Practical experience using SEO tools (Moz, Screaming Frog, SEM Rush, Majestic SEO etc.).
Practical experience using Google's product suite (Google Analytics, Search Console, AdWords etc.).

Training to be provided

Our Multi-Channel Marketing apprenticeship opens the doors to all areas of marketing for apprentices.

From copywriting to web design, our programme allows apprentices to find their niche and kickstart what will hopefully be a bright career in the marketing industry.

Ultimately, our Level 3 Multi-Channel Marketing apprenticeship brings the best of both worlds. Apprentices will gain various creative and technical skills to implement into the workplace, benefiting their career progression.

At the same time, your business will reap the rewards from a fresh face you can mould into the employee you want them to be.

The Multi-Channel Marketing Apprenticeship programme covers:

Branding
Content Marketing
Marketing Communications
Campaign Management
Adobe Creative Cloud

Key learning outcomes from the Multi-Channel Marketing Apprenticeship include:

Utilising design software to create high quality media assets
Mastering technical marketing software including CMS and analytics platforms
Understanding customer types in detail to maximise marketing ROI
Effectively interpreting marketing briefs to delight clients

Things to consider

Hybrid working scheme, great starting salary, opportunity to complete apprenticeship with a reputable business. Joining a high-performing team.

Skills required

Array

Future prospects

Permanent position on successful completion of the apprenticeship. Opportunity to complete Level 4 Marketing Executive once MultiChannel ahs been completed.

Hours per week 37
Working week mon-fri
Apprenticeship standard Multi-channel marketer (Level 3)

London,, England, SE1 2QY