Brand Marketing Executive - Knutsford, United Kingdom - Texere Publishing

Texere Publishing

Verified Company

Knutsford, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Reporting to the Marketing Manager, this is an exciting and varied role

aspects of Marketing.

You will be responsible for managing the marketing for your designated

brand(s), working closely with internal teams and external stakeholders to

drive success of the brands in their respective markets.

This role is varied and will require someone with exceptional organizational

skills, attention to detail and well-versed in a range of marketing techniques
- a willingness to learn and get stuck in is a necessity.

Design, Digital, Audience and Commercial Services teams to help ensure

the business meets and exceeds its strategic growth objectives.

Essential Duties and Responsibilities:

Working across your designated brands you will be responsible for the

following key areas:

Brand Campaign Management:

Lead and deliver the brand marketing strategy for designated

brands to drive audience acquisition, brand reach and revenue

Create and manage the annual brand marketing calendar, and

review regularly with internal stakeholders

Copywriting for all campaign elements, ensuring the messaging

adheres to the brand guidelines

Track and analyze campaign performances with regular reporting

and data analysis

Work with project leads to provide marketing support for client

campaigns as required - including surveys, roundtables & forums

Sales Support:

Support key sales initiatives through the development and

execution of targeted marketing campaigns and materials to drive

client acquisition and increase revenue

Spearhead a customer feedback program for your designated

brand(s) to include testimonials, case studies and surveys

Develop and maintain Texere's Advertising and Services hub

ensuring all calendars and data are current and up-to-date

Manage internal brand surveys from initial planning through to

post survey reporting

External Event Management
Responsible for Texere's participation in, and collaboration with, externally

organized events, conferences, and exhibitions to include:

Creation and management of external event calendar for

designated brand(s), based on input from internal stakeholders

Manage Texere's presence at external events including negotiation

of agreements, marketing promotional activity, equipment and

logistics

Track, evaluate and report on the effectiveness of external events,

preparing evaluation reports and post-event analysis and

recommendations for future planning

Attend events as required and provide onsite support to the wider

team

General

Support the Marketing Manager with ensuring the integrity of the

Texere and associated brands are maintained at all times

Assist with the ongoing maintenance of content and messaging on

the corporate and brand sites

Provide marketing assistance to additional Texere brandled and

ad-hoc marketing initiatives as requested by the Marketing Manager

Required Qualifications Knowledge Abilities & Experience:

Marketing Degree or CIM Diploma AND/OR 2 years' experience in a

Marketing and Events role, ideally in a B2B environment

Must have a minimum of 2 years marketing experience ideally

within a B2B environment

Ability to develop strong relationships with key partners both

externally and internally, at all levels

Ability to work within budget and to tight deadlines
Strong negotiation skills
Selfstarter with ability to work independently, innovatively and use initiative
Ideally a Google Analytics Qualified individual or able to

demonstrate an excellent working knowledge of analytics tools

Team player willing to adapt to a fastpaced & fun environment
Excellent communication skills both written and verbal
Excellent organisation skills with a keen eye for detail
Must have a positive & optimistic attitude
Previous experience working with an automated marketing tool eg Marketo, Exponea, MailChimp
Intermediate level in Excel, PowerPoint and Word
Ability and willingness to travel internationally
Full UK Driving License

Salary:
£25,000.00-£29,000.00 per year

Benefits: