Head of Marketing Uk - London, United Kingdom - Bang & Olufsen

Bang & Olufsen
Bang & Olufsen
Verified Company
London, United Kingdom

1 week ago

Tom O´Connor

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Tom O´Connor

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Description

At Bang & Olufsen, marketing is about understanding people — and building awareness about how our products/services can satisfy their needs.

We're looking for an experienced and versatile marketing manager who is eager to do this and more.

Key Responsibilities

Establish positioning, identify target audiences, and develop marketing plans with specific targets across different channels and segments

Identify credible brand partnership opportunities, to grow brand awareness

Oversee the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

Analyse customer insights, consumer trends, market analysis, and marketing best practices to build effective strategies

Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

Working in partnership with the; PR, SoMe, digital, eCom, web, CRM and creative teams to develop communication briefs to guide content direction to meet targets for all advertising and public-facing communications, including print, digital, and video assets

Conceptualize and implement multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

Coordinate an external PR agency on earned media strategy across; nationals, lifestyle, interior design, tech and wellbeing sectors.

Identifying influencers to partner with, leveraging affiliate program

Deliver content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support

Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

What you bring


Moreover, you bring:
Bachelor level degree in marketing, business, or related field

Advanced written and verbal communication skills - fluency in English

Proven experience developing marketing plans and campaigns for a high-end consumer brand

Proficiency with online marketing and social media strategy

Comprehensive project management, multitasking, and decision-making skills

Metrics-driven marketing mind with eye for creativity

Experience with marketing automation and CRM tools

Established network of press and media contacts

What we offer


You will join Bang & Olufsen's UK & Ire team and report directly to the Market Director UK & Ire.

Your position will be home-based with some travel required to meet with partners and other colleagues. Internally you will work closely with our global marketing teams in Denmark and sales teams.

Externally you are expected to collaborate with partners in multiband and monobrand retail partners, as well our enterprises and B2B partners.

With approximately 1200 employees, Bang & Olufsen is an agile company that gives room for individual flexibility and decision-making. Our hierarchy is flat, and our communication is open and trustworthy.

We believe in mutual respect and that constructive feedback makes us grow as professionals and as a company, and we have a genuine interest in learning from each other.


Compensation:
Competitive salary and benefits package.


Location:
London; United Kingdom


Start date:
As soon as possible.


Travel:
Approx. 20%

How to apply

Read more about our recruitment process and explore your career opportunities within Bang & Olufsen here.

Bang & Olufsen has for more than 95 years developed luxury audio products that change moods and inspire minds.

With offices in Denmark (headquartered in Struer) and the rest of the world, Bang & Olufsen is determined to create products that push the boundaries of audio technology.

To this day, every product is still characterized by the unique combination of beautiful sound, timeless design and unrivalled craftmanship.

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