Team Head Sportstyle Marketing - London, United Kingdom - PUMA

PUMA

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

MARKETING

TEAM HEAD SPORTSTYLE MARKETING:

London, United Kingdom
YOUR MISSION:

Your love of sports, music, culture and marketing is about to pay off.

We are looking for that rare breed of detail & digital orientated visionary who can lead a team of Gamechangers, drive business through dynamic marketing, build Brand Love to bring us to the next level in street fashion & culture.

Owning this position means:

Responsibilities:

Using cultural, commercial & digital marketing expertise to develop the UKI Sportstyle Brand strategy that aligns to international guidelines, UKI markets and consumers
Develop comprehensive integrated marketing plans for all Sportstyle campaigns & projects (annual & seasonal) aligning all communication channels, including media strategies, talent acquisition and maximization, Trade marketing, PR, digital, social media, seeding strategies and consumer activations
Lead team across UKI who are responsible for day to day Sportstyle Brand Comms and Trade Marketing against channels of responsibility
Using your cultural & consumer expertise to provide strategy & guidance in brand comms across media, PR & influence, events & social media, coordinating with the team and external agencies. Develop the relationship between the brand marketing and performance marketing team to ensure successful fullfunnel campaigns
Using your commercial marketing expertise to elevate our digital & store marketing across all UKI strategic accounts and alignment with UK DTC.

Whilst specifically overseeing the Sportstyle Trade marketing strategies and plans for our strategic wholesale partners across relevant distribution channels (PUMA terminology:
DC4, 5 & 6).

Manage marketing budgets for channel, brand and talent marketing efforts associated with responsibilities
Set category objectives and analyse performance with web analytics tools to evaluate marketing efforts, product sellthroughs, and opportunities to improve
Work crossfunctionally within the company's Sportstyle business unit & local Sales, Merchandising & DTC teams to deliver 360 UKI Sportstyle marketing plans
Continually maintain an awareness of digital & consumer trends and provide unique and creative solutions using this knowledge to reach & engage our target demographic
Ensure UKI Sportstyle grows brand desirability within the markets
Represent the brand and utilize the PUMA 4Keys (Fair, Honest, Positive, Creative) in all decisions, actions, processes and practices

YOUR TALENT:

Passion for sport and lifestyle and proven marketing track record in consumer or lifestyle brand, or in agency
Experience using data to inform and improve future campaigns
Knowledge of emerging platforms in digital marketing, with creative/strategic thinking to put into action
Experience of managing Talent or globally recognised Sponsor brands
Experience with account marketing of a national account
Demonstrated ability to lead & develop teams and manage projects on challenging timelines
Excellent budget management and organisation skills
Very strong presentation and public speaking skills
Ability to work crossfunctionally in a global organisation
Strong computer skills, with knowledge of MS Office suite
Creative & entrepreneurial spirit and energy, proven ability to work independently and multitask
Must be detail oriented, resourceful, selfmotivated, selfconfident and proactive
Ability to manage a team successfully and facilitate their personal development
London, UK based with frequent travel within UKI and Europe
Tertiary education or equivalent; strong written & verbal communication skills
This position will close on 2nd March 2023PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 16,100 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.