Senior PR Manager - Tunbridge Wells, United Kingdom - GerrardWhite

GerrardWhite

Verified Company

Tunbridge Wells, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Job Title:
Senior PR Manager

Location:
UK-Kent-Tunbridge Wells or Peterborough Hybrid
£ k plus great benefits

Overview:

Are you passionate about PR? If so, we'd love to meet you

Responsibilities:

Supporting the strategy, planning and execution of B2B and B2C external communication plans to generate online and print coverage

This can include:

Managing approval processes with the business.
Drafting press releases and copy to promote and support business activity.
Ensuring the team is meeting the requirements set out in the plans and adding value.
Develop creative PR (oneoff and campaigns) to support business activity and targets, including product launches, thought leadership articles and profile building.
Research and evaluate new opportunities.
Collaborate with the MI team to identify key customer trends as the basis of news releases and campaigns.
Be 'in the know' regarding the current news agenda and put forward relevant, topical and proactive comment opportunities/angles to create positive media coverage. This can include planned relevant awareness days and news hijacking opportunities.
Manage and strengthen trade and consumer press relations advantageously with regular touchpoints and meetings with key journalists.
Develop effective relationships with external partners to ensure consistent messaging.
Operate an effective daytoday media relations function including managing incoming media requests and being the main contact for any media complaints.
Undertake other reasonable responsibilities and projects as instructed by the Head of External Group Communications.
Where applicable, adhere to Company processes with regard to FCA compliance and Treating Customers Fairly.
Where applicable, ensure that DPA, FCA, TCF and other regulatory requirements are met.
Ensure business messages and values are portrayed and consistent in communications including press releases, comments, newsletters, editorials and web content.
Work with relevant teams to ensure a joinedup approach across all marketing functions.

Qualifications:

Key Skills and Knowledge:

At least seven years of progressively more responsible positions in communications, preferably with an insurance background and with telematics experience.
Experience in using media monitoring and press distribution platforms, such as Gorkana.
Bachelors Degree in Communications or a related field required.

Essential Skills:

Be an exceptional creative thinker; able to demonstrate being a handson communications expert who thrives on the creative process and written word.
Ability to work flexibly and to tight deadlines when required.
Strong and effective communicator written and verbal.
Demonstrate 100% attention to detail.
Highly developed teamwork skills, enjoy working closely with other managers and team members within marketing and communications department, and across the group.
Good knowledge of how a social media strategy can amplify PR activities.
Familiarity and skill with communications tools including written communications, marketing material, press and social media, and events.
Ability to tailor communications to different audiences based on each brand.

Competencies: