Marketing Specialist Etail Accounts Uk W/m - Camberley, United Kingdom - Salomon

Salomon
Salomon
Verified Company
Camberley, United Kingdom

1 week ago

Tom O´Connor

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Tom O´Connor

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Description

Company Description
Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc'teryx, Peak Performance, Atomic and Wilson.

"The Mountain Sport Company", Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon's commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.


Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility.

Salomon's heritage, culture, and commitment are tied together by one simple concept:
the world's leading mountain people creating the world's leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability program. Diversity is one of Salomon's five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.

Job Description We are looking for a
Marketing Specialist Etail Accounts UK W/M Salomon**:

  • Responsible for planning, developing, and executing best in class marketing plans for the top EMEA digital key accounts as well as Sportstyle customers to gain market share and stand out from the competition
  • Support local market etail/ digital content production for selected customers and follow up on execution

You will work in close collaboration with our Key account managers, Headquarter brand marketing, Analytical department and local UK marketing team.

You will report directly to the Marketing Manager Winning Accounts EMEA

Main Activities:

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Trade Marketing with digital Key accounts

  • Create marketing strategies and plans to gain market share with best Brand consistency
  • Trade marketing contact for etailers, work with SAM and SDA to develop and deliver the customer marketing plan, identify account shopper profile to develop seasonal plans
  • Develop and manage implementation of local marketing plan to complement global plan
  • Track activities' results and leverage insights to continuously improve marketing solutions
  • Manage and align marketing budgets to maximize ROI and drive revenue growth
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Online shopper experience framework (OSEF)

  • Evaluate via our OSEF process the quality of our presence with the selected partners
  • Ensure providing the best brand/consumer experience with our key partners
  • Recommend the SAM/SDA areas to improve our brand presence within negotiations
  • Create and manage our wholesale digital brand stores and showcase Best/Worst cases by bsns area
  • Provide guidelines and share via the EMEA Etail community best practice examples
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Product content

  • Take full ownership of the presentation of product content and brand stores, supporting our partners in creating tailored content solutions utilizing our brand center
  • Coordinate internally the relevant product copy including translation, enhanced viewing options and media content to ensure products are presented consistently cross border
  • Provide feedback to Brand HQ and EMEA WA MM on toolbox required to present our product content through our strategic accounts (360 images, video, selector guides, prod attribution,..)
  • Ensure our product content is consistent with brand guidelines
  • Support retailer on linked products/ basket building ideas through features like "Customers also viewed/bought" "Complete the outfit" etc
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Local Key Account digital support

  • Deliver digital campaign assets to local Shoppers and selected customers for local executions managing the interface with internal/ external content production agencies
  • Lead assets list creation for applicable consumer touchpoints, ensure planning and ontime delivery of the integrated marketing toolboxes
  • Day to day management with local markets on required toolbox
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Customer and web data

  • Drive on deep analytics tools to fuel demand, raise engagement, drive traffic, increase conversion
  • Utilize customer conversion data to identify opportunities to enhance our product content and drive sell through within the retailer
  • Leverage sellthrough data and web analytics to optimize consumer calendar execution, brand consumer experience and product content presentation
  • Build action plan based on digital KPI provided by the bsns analyst (share of shelf, traffic, conv rate)
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Other tasks

  • Market trends: keep updated on technical trends within the Ecommerce sector on how retailers / brands are presenting their product stories to consumers
  • EMEA link: provide support to EMEA digital marketing to help implement our campaigns with strategic accounts; align closely with own Ecom
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