Director of Sales - London Area - Lonely Planet

Lonely Planet London Area

1 week ago

Description

Position Overview:

Lonely Planet, the world's leading guidebook publisher, is looking for a Director of Sales & Marketing to bring new ideas and growth strategies to its biggest sales region, EMEA. This exciting role is responsible for setting a growth strategy, hitting ambitious revenue targets, and implementing creative and effective marketing campaigns both in the UK and across our huge range of export markets.

We're looking for a well-connected book industry professional who can open new doors, reconfigure our sales relationships and build stronger networks across the industry at an exciting time of investment and growth for a brand with more than 50 years of history in producing best-in-class travel content.

What You'll Do:

Set and deliver annual targets and longer-term sales and marketing strategy in both UK and export markets
Build strong, professional relationships with key retail, distribution partners and customers
Actively manage our 3rd party distributor relationships across the UK and EMEA
Manage a small team of internal sales managers and an external contracted sales force
Regularly manage partner performance against agreed objectives with timely reviews
Partner with and work alongside Lonely Planet's internal marketing team to drive compelling trade marketing initiatives that drive revenue and deliver a ROI
Via new or existing contacts drive special sales opportunities from the depth of the Lonely Planet backlist
Careful data management to ensure orders are being met and returns minimised
Deliver market intelligence and trend information to our publishing team to drive product development and new title creation
As a senior leader, work to improve processes, ideas and efficiency throughout our Publishing business

What We're Looking For:

10+ years in a senior sales & marketing role within the publishing industry, preferably with experience in the UK or EMEA
Deep understanding of book retail - both physical and online
Direct experience with the creation and delivery of marketing campaigns
Master of cross-functional communications, with experience interfacing with a mix of internal and external teams
Confident public speaker who can persuasively express the opportunity and develop a narrative using data
Conversant in industry specific tools including, but not limited to, ONIX
Consultative and curious, with a learning mindset
At your best in a high performance culture
Both analytical and creative
Passionate about travel and travel publishing

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