Marketing Automation Executive - London, United Kingdom - Lipton Media

Lipton Media

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Marketing Automation Executive

£30,000 - £35, % Bonus

Hybrid Working
Our client is a global organiser of trade shows and conferences across different sectors. They run best-in-class events on a truly global level. Due to continued growth the need has arisen to hire a Marketing Automation Executive to join their team.

SKILLS AND EXPERIENCE REQUIRED - Marketing Automation Executive

To use marketing automation tools to optimise engagement and conversion with wouldbe visitors and exhibitors. This role supports specific partnership objectives that runin collaboration with overarching goals of the individual events.
To own the plan for campaign activity for your allocated events, proactively identifying opportunities where automation can improve engagement and conversion and implementing changes to maximise these opportunities.
To identify innovative ways to segment event audiences and challenge assumptions on best approach, working with the Data team where appropriate.
To test and proactively suggest ways in which we can optimise performance.
To support the Marketing Automation Manager in driving adoption of marketing automation, ensuring a smooth transition to new tools and processes and maximising the team's impact in the short, medium and long term.

SKILLS &

EXPERIENCES :
Marketing Automation Executive

Ability to juggle multiple campaigns at one time and be able to work independently.
Experience of creating data selections and segmenting audiences
Customeroriented, taking pride in exceeding customer expectations
Highly organised with the ability to plan own workload and prioritise competing demands for time
Excellent attention to detail; highly datadriven and analytical
Ability to build strong relationships with other stakeholders.
Basic image editing and an understanding of / ability to learn HTML desirable

Lipton Media is a specialist media recruitment agency based in London.

We specialise in all forms of b2b media sales including conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio and business intelligence.

Our clients range from small start-up companies to FTSE 100 and 250 businesses.

We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their nextchallenge.