Marketing Executive - London, United Kingdom - Euromoney Institutional Investor PLC

Euromoney Institutional Investor PLC

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Job Advert:

INTRODUCTION & JOB PURPOSE

We're looking for a driven, dynamic, and talented Marketing Executive to join
_GlobalCapital_, part of Delinian's (formerly Euromoney Institutional Investor) portfolio of brands.

GlobalCapital_, delivers capital markets intelligence and is considered a trusted voice for bankers, issuers, lawyers, investors, regulators, trading platforms and other industry experts.

Guided by the Head of Marketing, you will play a key role in enabling

_GlobalCapital _achieve its subscriptions revenue growth targets for both new and renewed business by effectively developing and executing integrated campaigns across multiple digital channels, and by building expertise in the key sectors of the capital markets to segment the audience.

As a Marketing Executive, you will understand the full customer journey and identify where the customer is in their lifecycle, meet their needs, and progress them across four key stages: awareness (reach), interest (act), decision (convert), loyalty & advocacy (engage).

You will be driven and confident in bringing ideas and suggestions to the table to drive subscription growth; you will have ambition to deliver best-in-class marketing campaigns, asking questions, collaborating, innovating, testing ideas, and staying abreast of marketing trends.

2.

KEY OBJECTIVES:

Work with the Head of Marketing to translate strategies into marketing campaigns that are tailored to each specific objective (new business, upsell, crosssell, winback, engagement, loyalty)
Work with the Head of Marketing, and both Sales and Editorial teams in identifying a clear target audience in order to plan and execute efficiently to achieve the highest impact
Collaborate with the Editorial team in identifying content that will help nurture and engage the target audience; also supported by Google Analytics data.
Collaborate with the Awards and Events team to identify opportunities for new business and activate pre and post event campaigns, as well as representing _GlobalCapital _at the events.
Collaborate with the Marketing Technology team to create automated programmes that nurture and engage audiences this will include the development of landing pages using _GlobalCapital_'s CMS
Monitor and analyse campaign performance to report on results, specifically attribution and influence
Deliver highly optimised assets engaging in regular AB testing, working to good design principals, meeting brand guidelines, and using effective imagery and copy
Build effective relationships with key stakeholders (e.g. marketing, sales, editorial, product, business intelligence) to understand the market and the customer's entire journey.
Develop market and product knowledge to create the right message, selecting the right content, for the right people.

3.

KEY INTERFACES:

Head of Marketing, Senior Marketing Executive, Marketing Technology Manager
Sales team (e.g. Head of Sales, Account Managers, Business Development)
Editorial team (e.g. market sector journalists)
Product, Platforms & Technology team
Business Intelligence team

4.

KNOWLEDGE, SKILLS AND ATTRIBUTES:
Knowledge & skills

1+ years' experience in B2B digital marketing, growth marketing, or lifecycle marketing, required
Proven ability to develop and execute multichannel marketing plans adhering to strict deadlines and within an agreed budget, required
Experience using Marketing automation platforms (e.g. Pardot), CRM (e.g. Salesforce), and CMS (e.g. Brightspot), required
Ability to write compelling and relevant marketing copy, required
Knowledge of managing integrated campaigns and building reports, required
Good knowledge of Analytics tools (e.g. Google Analytics), required
Advanced English language (written and spoken), required
Marketing experience within the financial services, preferred
Marketing experience within the B2B publishing industry, preferred Attributes
Willingness to develop skills and experience both within the marketing discipline and the industry we

serve

Ability to adapt deliverables and plans as priorities shift
Excellent organisational and time management skills
Great communication skills and ability to work effectively with various teams and stakeholders

5.

BENEFITS:

25 days annual leave and "earlyfinish Fridays"
Access to LinkedIn Learning for training and upskilling
We offer flexible working arrangements and place a strong emphasis on a good work/life balance;

such as flexible "work from anywhere" (in the UK) and 4.5 day working week; with at least one day in the office (Wednesdays).

6.

DELINIAN & GLOBALCAPITAL:
Delinian (formerly Euromoney Institutional Investor PLC) is a portfolio of highly specialized global businesses focused on critical insights. Our businesses deliver highly targeted data, research, insights and connections, along with profiling and predictive analytics.