Marketing Analyst - London, United Kingdom - Culture Recruitment Ltd

Culture Recruitment Ltd
Culture Recruitment Ltd
Verified Company
London, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

Our client is one of the UK's largest brands, and they have a new and exciting opportunity for a brilliant Marketing Analyst to join its growing team.

Working with one of the UK biggest media budgets, you will work with the Digital Performance MarketingManager to analyse performance of marketing and media campaigns and help model the marketing mix to achieve maximum ROAS across the channel mix and help to define the audience segmentation strategy.


Key Responsibilities

  • Aid marketing on understanding and managing campaign spend and effectiveness associated with media planning.
  • Input in the media and digital channel campaign planning.
  • Define the model upon which media campaigns are optimised on an ongoing basis.
  • Access thirdparty and outgoing licensee data to set benchmark KPIs and ROIs with the rest of the team.
  • Present analytical outputs to key stakeholders, taking complex information and communicating it as clear and actionable insights.
  • Define, build and produce analytical insight for key stakeholders in the commercial team that support ongoing decisionmaking with a particular focus on marketing attribution and customer segmentation
  • Support the team in delivering key pieces of analysis that help drive incremental revenue, improve the customer experience or internal operations.
  • Modelling: use trend and insights identified to help plan and allocate investment

Person Profile

  • 5+ years of experience using digital analytics and visualisation within a fast paced consumeroriented environment, either clientside or within an agency
  • Experience of analysing both performance marketing and ATL marketing channels within an FMCG or media agency
  • Proficiency in querying, manipulating, and analysing large data sets using SQL or similar.
  • Understanding of some marketing tactics and tools such as defining the target audience, defining, and monitoring key metrics, webbased A/B testing, attribution modelling, etc.
  • Some knowledge of mixed media models, attribution or econometrics is essential
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