Marketing Executive - Romsey, United Kingdom - Personal Best Education

Personal Best Education
Personal Best Education
Verified Company
Romsey, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

Overview & Job Description

Position:
Marketing Executive


Contract:
Full-time (37.5hrs and permanent)


Location:
Personal Best Education HQ, Romsey


Salary Band:
D - salary range
£25k-£27.5k pa depending on experience plus staff benefits & reward scheme


Start:
March/April 2023


Staff Benefits:

Company pension scheme, Free Fitness Suite access, Staff Discounts on lettings & classes, free parking, Cycle2Work scheme, Professional Training Opportunities, Free Holiday Activity Camps for staff children aged 6-11yrs.


The Company

Personal Best Education has been providing expert educational, sports and activities services since 2012. Our aim is to give individuals of all age-groups and backgrounds the opportunity to achieve the best they can and make a positive impact on themselves, their community, their organisations and the wider world. Our primary focus is to educate and improve the physical and mental well-being of all children, adults and seniors.


Our educational services are aimed at equipping young people with the right tools for the future, as well as broaden their horizons, enabling them to be successful global citizens and make a positive contribution to society.

In addition, our sports and activities provision offer people from across the spectrum to engage in fun and positive activities to benefit both their mental and physical well-being.

Our desire is to give everyone the opportunity to be the best version of themselves - whatever the age, background, circumstances or aspirations.


The Position


The
Marketing Executive will play a key role in supporting the Head of Commercial in the successful delivery of the strategy and growing Personal Best's current and new business streams through enabling the commercial team to reach their target audiences with effective sales tools.


This hands-on position is aimed at an ambitious and driven individual seeking to prove their capabilities by bringing 'added value' to a burgeoning organisation resulting in significant potential to progress into a more senior role and manage a marketing team within 12-18 months.


The primary responsibilities include, but are not limited to:

  • Create and implement an effective marketing plan across the portfolio to help achieve Personal Best's strategic goals
  • Lead on all marketing activities and creation of materials _i.e. Brochures, Flyers, PR campaigns, Communications, Ads, Events, Presentations etc._
  • Monitor and update website content and performance
  • Manage all online content and external communication channels _i.e. Social Media, Portals with listings etc._
  • Work closely with Product, Dept. and Project Managers to maximise both the commercial potential and PR impact of each business area
  • Produce reports on marketing activities and outcomes _i.e. Monthly, End of campaigns, annual etc._
  • Coordinate and report on regular competitor/market insight initiatives with key stakeholders from the commercial team and other depts. to support effective decisionmaking
  • Act as the gatekeeper to Personal Best's reputation in the marketplace and the maintenance of an excellent relationship with customers
  • Be a key contributor to the Personal Best Strategic direction and support other aspects of the business, where possible and key responsibilities permitting

NOTES

  • This is not a definitive list of tasks for this post and specific responsibilities/deliverables._

Person Specification

E - Essential

D - Desirable

Qualifications and Education
Must hold a minimum of 5 x GCSE's (or equivalent) at grade A-C including Maths and English -
E
Must be educated to degree level or hold a minimum of 2 years' experience in a marketing role -
E
Qualification in Marketing -
E

Skills, Knowledge and Experience
Experience of successfully leading and/or making a significant contribution to a variety of marketing projects in a commercial organisation -
E
Excellent knowledge and understanding of the key elements of marketing -
E
Experience in creating a marketing activity plan for a commercial organisation
-
E
Intermediate design skills and experience in using software such as In-Design, Canva etc. -
E
Experience in using social media platforms - LinkedIn, Facebook, Instagram etc. - in a commercial environment and creating engaging content -
E
Experience in organising PR events and similar -
D
Basic understanding of WordPress and updating website content -
E
Experience of working with diverse key stakeholders, both internal and external -
E
Excellent communication and interpersonal skills -
E
Competency in using IT systems (Microsoft Office, Google Suite etc.) -
E

Attributes/Behaviours
Creative with an ability to inspire a diverse customer base through innovative campaigns
-
E
Well-organised, independent and self-motivate
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